Martech

MAY 16, 2024

The marketing technology landscape has exploded into a vast ecosystem of over 15,000 products across 500+ categories, fueled by relentless innovation from generative AI to new channels and data sources. Amid this complexity, martech consultants have become indispensable guides for enterprises. In fairness, there were some standouts.

Consult 108

Consult Technology Technology Clients 108

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. For marketing technology : NLP and computer vision may help with content classification. For this article, I will focus on cloud providers and marketing technology providers.

Government 120

Government SQL Technology Technology 120

Martech

JULY 31, 2024

Companies that rate highly for customer experience are more likely to have well-integrated technology, make their investment decisions with their customers in mind and are using AI in their CX solutions. That’s according to research conducted by Merkle, an experience transformation consultancy.

Consult 122

Consult Follow-up Technology Technology 122

Martech

AUGUST 21, 2024

To lead and shape marketing technology strategies, marketers must master six core competencies. Do I know which vendors (such as external agencies and consultants) have access to which tool? You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management.

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Consult Technology Technology Campaign 107

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. The technology to do this is available today, but it’s difficult for most marketers to build. Think about your own business and where you most need help, and then consult AI to see how it can help. However, once built, it is very easy to use.

User Experience 135

User Experience Consult Start-ups Price 135

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Taking an innovative approach to using this technology can result in outcomes that are better than expected. The latest technology does more than store data in the cloud.

A/B testing 98

A/B testing Retail CRM Strategize 98

Heinz Marketing

AUGUST 1, 2024

We believe it’s essential to continuously explore and test new tools and technologies—including AI—to optimize our work and enhance the B2B marketing strategies we develop for our clients. Our values-driven approach shapes how we embrace and implement AI technologies.

B2B 109

B2B Clients Technology Technology 109

Heinz Marketing

JULY 19, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing To succeed we must adapt to remain competitive. As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Veloxy

JANUARY 7, 2025

Also review what technology and tools your team employs. Online resources, courses, and seminars in the industry can help keep your team up-to-date on the latest trends, techniques and technology. These technologies enable your sales reps to spend more time on strategic initiatives.

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Objectives and Key Results Negotiate CRM Sales 130

Martech

JULY 12, 2024

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The only constant in marketing is change. In the U.S.,

Campaign 102

Campaign Appointment Government Legal 102

Martech

JULY 26, 2024

Interactive experiences : Integrate interactive elements such as live chats, virtual consultations and interactive product configurators to enhance user engagement. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Strategize 124

Strategize User Experience High impact Construction 124

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. For consultants to continue to be relevant and add value the model needs to evolve.

Consult 112

Consult Technology Technology Clients 112

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.

Strategize 119

Strategize Trust Technology Technology 119

Iannarino

JULY 30, 2021

The Gist: Over time, our technologies have taught us to prefer asynchronous communication mediums. In fact, many older communication practices have been replaced by more efficient technologies , even though they are not nearly as effective as the mediums we’ve allowed them to replace.

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Technology Technology Clients Meeting 306

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 112

B2B Objectives and Key Results Campaign Contact 112

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 94

Objectives and Key Results Government Technology Technology 94

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles.

Government 105

Government Drivers/motivators Consult Trust 105

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Technology 108

Technology Technology Government Legal 108

Partners in Excellence

OCTOBER 22, 2024

Whether it’s a new business/start-up, a new idea or approach to something, a new sales or marketing program, leveraging a new tool or technology, a new selling process, training on a new product/methodology…… And the list goes on. We get consultants and other “experts,” to help us figure out something new.

Start-ups 118

Start-ups Consult Up-sell Technology 118

Veloxy

APRIL 12, 2023

Offer a Free Consultation Offering a free consultation is a great way to show your customers that you are committed to helping them find the best solar energy solution for their needs. Additionally, offering a free consultation can give you an opportunity to demonstrate your expertise and showcase the value of your services.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. A tool is only as good as its implementation, so choose vendors that will help you onboard the tool successfully.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Search Engine Land

SEPTEMBER 11, 2024

Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. It empowers them to make better decisions about their digital presence in the long run, building a foundation for ongoing success and a stronger consulting relationship.

High impact 106

High impact Objectives and Key Results Clients Education 106

Heinz Marketing

AUGUST 9, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. Want to learn more about working with an agency? Request a free brainstorm call here.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

SEPTEMBER 30, 2024

Improvements to agile marketing If we look in the rearview mirror, companies with process excellence and advanced use of technology always perform better. This is according to tons of management consultant research over the past 20+ years.

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

Martech

MARCH 10, 2025

“This needs a consultative approach helping buyers solve their pains, even if it’s pushing them towards the competitors,” he said. Specificity and brevity: Get straight to the point with short and direct messages. Human touch: Use conversational and relatable language, injecting personality into communications.

Customers 108

Customers A/B testing Click Through Rate Campaign 108

Veloxy

APRIL 15, 2021

As technology and innovation advance at near light speed, the demands on IT leaders are more intense than ever. According to a recent survey, over 35% of businesses are already invested in digital technologies with top executives making it part of their overall business strategy. That’s the good news.

Technology 240

Technology Technology Presentation CRM 240

Veloxy

FEBRUARY 15, 2022

Fortune 500 and Inc 5000 companies have found continued success with new field sales strategies and technology, and a new number one key performance indicator (hint: it’s not quota). As a leader in field sales consultation and software, we’re here to give you and future reps the ultimate guide for success. Field sales is not dead!

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Sales Pop!

AUGUST 2, 2021

Thanks to the amazing technology that is now available, even those of us whose work revolves around building relationships and communicating with colleagues and clients can easily work remotely, utilizing web-based conference rooms, etc. Instead of trying a one-size-fits-all strategy, the hybrid model allows everyone to work how they want to.

Clients 246

Clients Strategize Consult Technology 246

Hubspot

SEPTEMBER 9, 2024

The evangelist may work for a consulting firm, a partner candidate, or even an existing customer. I always did my best to build relationships with prospects and be a consultative salesperson instead of taking a more aggressive approach. Trust me — without a lead list with this level of granularity, your results suffer.

Territory 83

Territory Cold Call SQL Campaign 83

Martech

MARCH 18, 2025

A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. The time to adapt is now.

GTM 83

GTM B2B Education Consult 83

Veloxy

NOVEMBER 22, 2022

In a SHRM survey , over 68% of employees who were empowered to choose their technology of choice experienced a huge productivity and engagement boost. According to Torrent Consulting , a good “passive” user adoption rate (login only) is between 90 and 100%, whereas a good “active” user adoption rate is between 75 and 90%.

Non-Profits 264

Non-Profits CRM Contact Consult 264

Tibor Shanto

JUNE 17, 2021

It could be a process that needs optimization, a skill that needs to be acquired, or technology that needs to be implemented. Matt Roberts is a tech founder and wants leaders to rethink why and how goals are set and teams managed as part of his OKR consultancy and software business – ZOKRI. Google perfect team formula.

Objectives and Key Results 293

Objectives and Key Results Quota Sales Drivers/motivators 293

Martech

SEPTEMBER 20, 2024

He partners with resellers, technology integrators and industry consultants to extend the platform’s reach. Source: GTM Partners 3V’s of ABM Building partnerships to extend reach With the ABM strategy in place and the platform aligned to meet customer needs, Jason knows that scaling requires more than internal resources.

GTM 108

GTM Product Cross-sell Profit margin 108

Salesforce

DECEMBER 5, 2024

Let’s be honest, traditional small businesses may be hesitant to dip their toe into new technology. But for 5P Consulting , a small consulting firm founded in San Diego, technology is the very business of their business. Plus, trust in data has increased company-wide.

Consult 52

Consult CRM Lead generation Customer Relationship Management 52

Sales Hacker

JANUARY 7, 2025

and had an interesting conversation with Pete Kazanji, a good friend on the podcast the other day of… In a similar vein of we’re adopting all this technology and we’re automating so many things. If I look at one thing, we all think about consultative selling, about active listening. It’s teaching you resilience.

GTM 117

GTM Sell Customers Cold Call 117

Veloxy

DECEMBER 14, 2021

Value-Driven Consultant. Cold Calling Technology. You're a Value-Driven Consultant. Now that you’re a value driven consultant, your next goal isn’t just to discover your customers’ biggest pain points, it’s to discover what the pain points are costing them. Use Cold Calling Sales Technology.

Cold Call 208

Cold Call Consult Up-sell Prospecting 208

Martech

NOVEMBER 7, 2024

Whether it’s helping to integrate and manage an ABM platform or replicating the three jobs an ABM platform does, they can offer consultative services to help your business deliver a more effective go-to-market motion. This approach allows companies to build a more agile solution that fits their needs.

B2B 124

B2B Contract GTM CRM 124