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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. By Karl Gilis.

UX 126
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The 19 Best WordPress Themes and Templates in 2018

Hubspot

Source : Theme X. Theme X has an easy-to-use page builder, shortcodes that help you customize your site, and a responsive design. Theme X includes four “ stacks ” that allow you to choose from a variety of unique designs and layouts. The theme allows you to add widgets to your sidebar and tailor it to your user’s needs.

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The B2B Marketer’s Quick Start Guide: Data Visualization

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Boost productivity across teams by helping them access the business data they need to work better cross-functionally.

B2B 122
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How to Automate Apps with Workflows & Integrations

ConversionXL

The workflow might look something like this: User is directed to a landing page They enter their details to access a lead magnet On the following page, they’re invited to book a consultation. Similarly, once the lead books their consultation, their details in the CRM are updated, and they’re added to a new email automation workflow.

CRM 143
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6 things you should do after a Google core update rollout completes

Search Engine Land

Use the filter functionality to isolate positive or negative changes. But if you’ve done all the above analysis and are genuinely working toward improving your website, content and user experience, don’t get disheartened. If you’ve seen a large drop, check for messages. Look at the crawling and indexing state of pages.

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The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

When they set out to launch, they selected as wide a variety of design partners as they could in different industries and use cases to see how healthcare, banking, or consulting use these tools. You need a strong point of view on how your product will save x company money or solve their pains.

GTM 121
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How to redesign your site without losing your Google rankings

Search Engine Land

Dealing with the aftermath can be a nightmare for SEO teams and the external SEO consultant (who often only gets called to fix others’ mistakes). Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities.

UX 99