Sales Hacker

AUGUST 7, 2024

CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. Enabling a Commercially focused Customer Success Team If you look across SaaS companies, there is a tremendous amount of variance around what the CS function owns and how it operates.

Go To Market 122

Go To Market X-functional Engineering Cross-sell 122

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. So I just upskilled myself to be a SEO specialist and SEO consultant. It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline.

X-functional 111

X-functional Cross-sell Entertainment Consult 111

Partners in Excellence

JANUARY 26, 2015

” Here is the text, the only thing I have changed is the company/product name (I’m calling it Company X). How automate your sales emails and still sound like a human – This is a detalied step-by-step guide on sales emails and follow up automation using our software Company X (screenshots included).

X-functional 99

X-functional Prospecting Represent Follow-up 99

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 102

GTM Engineering Electricity X-functional 102

Martech

AUGUST 9, 2023

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K LinkedIn: Mark Ogne (7K followers) X (Twitter): @markogne (20.6K

X-functional 98

X-functional GTM B2B Technology 98

Partners in Excellence

NOVEMBER 29, 2012

Value propositions used to be generic claims (usually generated by marketing) about value, perhaps statements about our products–things like “best quality,” “richest functionality,” “highest performance.” I’ve expressed in the following: (SV)2 x (SR)3. ” and so forth.

X-functional 119

X-functional Strategize Customers Consult 119

The 5% Institute

MARCH 30, 2021

One of the most important functions in business, is to build an effective sales team that you can rely on to sell your products and services. Related article: Qualities of A Leader – 10 x Needs For High Performance. An effective leader has a vision, and shares this with the sales team. Final Thoughts.

Outside Sales 145

Outside Sales Inside sales X-functional Sales 145

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. A solid understanding of business, business processes, workflow automation and cross-functional alignment is worth gold in this segment.” Just because eBay, the BBC, Amazon, etc. Business acumen. Trond Lyngbø , Founder, Search Planet.

UX 124

UX X-functional Angle B2C 124

Hubspot

JUNE 13, 2018

To win larger, consultative deals, Rackham argues salespeople must abandon traditional sales techniques. Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? How do you do X? What’s your process for X?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer. Some functions (e.g.

B2B 100

B2B X-functional Cold Call SQL 100

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 103

X-functional Negotiate Contract Technology 103

Hubspot

OCTOBER 26, 2018

Source : Theme X. Theme X has an easy-to-use page builder, shortcodes that help you customize your site, and a responsive design. Theme X includes four “ stacks ” that allow you to choose from a variety of unique designs and layouts. Source : UX Themes. UX Themes is the creator of the Flatsome WooCommerce Theme for WordPress.

E-commerce 101

E-commerce X-functional UX Niche 101

Martech

NOVEMBER 15, 2023

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. The marketing industry is facing major challenges in 2023. This is particularly true in B2B companies.

X-functional 104

X-functional Objectives and Key Results Technology Technology 104

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Run a functional investigation. The limits of competitive analysis. At the same time, competitor analysis should be done with proper context. is probably random.

UX 126

UX X-functional A/B testing User Experience 126

The 5% Institute

JUNE 18, 2020

Many Sales Professionals and Sales Consultants make the mistake of thinking that by talking in acronyms or technical language, that their potential clients will think they’re smart, and will trust them. Related article: Sales Probing Questions – 20 x To Use Daily. Secondly, we recommend using a consultative approach. Qualifying.

Technical Sales 98

Technical Sales Technique Consult X-functional 98

Sales Hacker

JULY 21, 2021

Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. By mapping out the steps, you can optimize any function. Unless they need a function your product definitely can’t do, there is always a way to take care of the minutiae. “We

X-functional 133

X-functional Sales Strategize Cold Call 133

Heinz Marketing

NOVEMBER 16, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Boost productivity across teams by helping them access the business data they need to work better cross-functionally.

B2B 122

B2B X-functional SQL UX 122

ConversionXL

AUGUST 5, 2021

The workflow might look something like this: User is directed to a landing page They enter their details to access a lead magnet On the following page, they’re invited to book a consultation. Similarly, once the lead books their consultation, their details in the CRM are updated, and they’re added to a new email automation workflow.

CRM 143

CRM Contact Consult X-functional 143

Sales Hacker

JANUARY 4, 2021

The revenue department seeks to bring all functional areas onto the same page for a complete view of an organization’s revenue stream. The heads of these siloed departments decide their priorities and goals without consulting with the other functional units. So, let’s break down what it is and why it’s so necessary.

X-functional 101

X-functional CRM Finance Growth 101

The 5% Institute

DECEMBER 17, 2019

You may have spent years learning your engineering craft; building up your technical prowess and learning how to do things in a functional and systematic way. However, if you follow a more modern, consultative and systematic approach; you will have a better opportunity of making better commissions. Engineer To Sales – Don’t use Jargon.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

Heinz Marketing

JANUARY 18, 2021

A ccidental media mogul, Ben Shapiro, has a fascinating story of going from being a consultant and now really making his living with media properties. I left my last startup job and decided to create an independent consulting practice, helping early in growth stage companies figure out their brand strategies, their marketing strategies.

Pipeline 124

Pipeline Consult Sales Start-ups 124

Martech

JUNE 21, 2023

Eventually I stepped away from that world, did a little consulting for other high-tech startups, then took a right turn and went into angel investing; I ended up running a chapter of an angel investment group called Golden Seeds for a couple of years. ” If the answer is no, it stays in its original category.

X-functional 101

X-functional Technology Technology Construction 101

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101

Niche X-functional Referrals Gaming 101

ConversionXL

FEBRUARY 7, 2017

According to Tom Bodenberg , chief economist and data consultant at market research firm Unity Marketing, “It can be the result of measurement or recording errors, or the unintended and truthful outcome resulting from the set’s definition.” This is really easy to do in Excel – a simple TRIMMEAN function will do the trick.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

Heinz Marketing

DECEMBER 18, 2020

If you delete an unsubscribed lead in Marketo, but it is imported back into the system, they will remain unsubscribed until they opt back in: Marketo has enhanced the behavior of the unsubscribe functionality to make it “durable.” 7 – Field Sync. they have in their CRM. Don’t do it. 10 – From address or Reply-to?

CRM 137

CRM Campaign X-functional Clients 137

Pointclear

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Business mailers generally prefer enveloped mail for cold prospecting, whether it is inside a #10 business size envelope or 6 x 9 inch or larger package.

Prospecting 93

Prospecting X-functional Lead generation Niche 93

Adaptive Business Services

APRIL 3, 2024

However if you are currently paying “X” dollars for a third-party application that would no longer be needed … these dollars could be a wash or you may even end up with a few extra nickels in your pockets. Messages sent via Nimble’s group messaging function will and may eliminate the need for a third-party application. FlyMsg Update!

CRM 71

CRM X-functional Contact Consult 71

SaaStr

DECEMBER 6, 2023

Their co-founder, Dylan Smith, handles many functions of the business, like finance. The other part of the business Aaron needs help with is the GTM operation — customer success, marketing, all of the international global operations, sales, and consulting. On Hiring a New COO This is Box’s third COO in 14-15 years.

X-functional 114

X-functional Non-Profits GTM Price 114

InsightSquared

JANUARY 12, 2018

Be sure to ask enough questions during the demo and evaluation phase about how X functionality would handle Y workflow. I once consulted for a small startup to help them reimplement their entire sales process within Salesforce. Instead, we should have Systems B and C only update System A.

Transportation 75

Transportation X-functional Sales Contract 75

Search Engine Land

MAY 6, 2024

Mark knew how I functioned and I knew how he functioned. Investors consulted Mark before making investment decisions on ad tech or the viability of a market. A big mechanic of our friendship was knowing what was going on and giggling to ourselves about how “X” was actually a red herring, or that “Y” was setting up for ABC.

X-functional 109

X-functional Sports Represent Start-ups 109

Heinz Marketing

JUNE 27, 2024

By Tom Swanson , Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. This ecosystem chart shows how teams work together, you can build something similar for incentives to show where they connect across functions.

GTM 59

GTM Growth Customers X-functional 59

Hubspot

DECEMBER 10, 2019

In fact, the company I currently lead, Spotted Media, used these tactics below to acquire our first set of customers before we even had a fully functioning web site. Vendor] is helping [Client A] and [Client B] media teams achieve a [point #3] that is [X%] more efficient through [point #4]. Create an ideal customer profile.

Customers 93

Customers Manufacturing X-functional Strategic planning 93

Hubspot

APRIL 17, 2020

To promote her online business course and consulting firm, Impact School , Tickner uses attraction marketing. If your product makes the day-to-day functions of a developer easier, your story can include a narrative about how data collection was a pain … until your product came along, that is. ???????????? ??????????? #ImpactSchool.

Angle 101

Angle X-functional Technique Campaign 101

ConversionXL

AUGUST 27, 2019

They can now deliver a lot of the same functionality, and your main decision-making factor could be the pricing model. Consult experts. And its data-layer functionality is versatile. I recommend thinking about it this way: “Tool X is collecting the data. Stay focused. Not using tag managers. Don’t fail them.

GTM 124

GTM X-functional CRM Technology 124

Hubspot

APRIL 13, 2012

Or if we wanted to gauge whether the inclusion of that add-on service would help convert more leads, we might consult leads in our database only within a certain business size that we know are interested in the Professional version of the software. For example, a survey question might be structured: Would you use product X for Y, Z, or other?

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 76

GTM X-functional Start-ups Campaign 76

ConversionXL

OCTOBER 22, 2018

Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. One of the companies I consult with spent a lot of money sponsoring conferences. Why do I say that?

B2B 131

B2B Process Campaign Contact 131