Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

B2B 117

B2B Lead generation A/B testing Objectives and Key Results 117

Iannarino

MARCH 6, 2025

We believe that our relationships with our contacts are critical to our efforts to help them to make a decision that is certain to deliver the clients We reject and the reliance on outdated scripts and the tactics that treat buyers as predictable. Our new paradigm is one that has the salesperson enabling this decision.

Strategize 172

Strategize Pitch Clients B2B 172

Sales Pop!

OCTOBER 24, 2024

So, I contacted 300 or so of my selling friends and asked for two insights that they would give to their younger selves. Books, blogs and podcasts aside, I thought it would be really powerful to gain from this dynamic group the messages they would sincerely share with themselves as young sales reps.

Technique 234

Technique Represent Education Clients 234

Martech

AUGUST 29, 2024

Incorrect contact details or duplicate records can lead to overlapping outreach, frustrating potential clients and damaging your reputation. Send personalized follow-up messages With your (now clean) CRM, segment your contacts based on the level of interest or interaction at the conference to ensure your messages are relevant and timely.

CRM 119

CRM Contact Networking Follow-up 119

Sales Pop!

FEBRUARY 18, 2025

To discover any missing information, use your network, your partners and your client contacts to help connect the dots. And certainly, some are more important to some organizations than others. Its your job to know which matter most to which accounts. Coming up short in terms of intelligence is unacceptable.

Customers 178

Customers Contract Networking Up-sell 178

Martech

AUGUST 19, 2024

However, if adding another marketing technology solution isn’t feasible within your current budget, focus on prioritizing account and contact targeting on LinkedIn and using customer match targeting in Google Ads. Examples include key blog posts, industry reports or guides that help contacts better understand their pain points.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

NOVEMBER 19, 2024

Auto-add LinkedIn profile URLs with Zapier Using Zapier, you can set things up so LinkedIn profile links automatically get added to new contact records in HubSpot. How it works: Trigger Zapier to pull LinkedIn profile info from Apollo (or another data tool) whenever a new contact is added to HubSpot.

CRM 123

CRM Contact Pipeline Follow-up 123

Martech

AUGUST 12, 2024

Status: Live Applicable HubSpot Hubs: All Hubs Applicable HubSpot Tiers: Enterprise Get deeper customer insight with the Company Health Score Builder What’s new: This tool lets users weight properties and activities on company and associated contact records to generate an aggregated Company Health score.

CRM 117

CRM Pipeline Contact Conversion 117

Iannarino

JULY 7, 2021

Here are the rules you are required to follow: You are not permitted to say anything about your company, including your company’s name or anything that might allow your contact to recognize your employer. You may not try to develop any personal rapport with the contact, including asking questions about their personal life.

Sell 328

Sell Cold Call Contact Clients 328

Martech

SEPTEMBER 26, 2024

The lack of a single point of contact and an internal champion To develop a clear narrative and generate successful story ideas, agencies need one reliable contact who can provide consistent feedback. Use your agency’s network of business contacts A good PR agency that has been around a while isn’t just capable of media relations.

Territory 129

Territory Contact Pitch Cross-sell 129

Iannarino

JULY 4, 2021

Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. In early conversations, your intentions must focus on creating value for your contacts. When you are too committed to your end goal, you will not create enough value for your contacts.

Contract 337

Contract Contact Clients Prospecting 337

Iannarino

APRIL 5, 2023

Other regulations being considered would make it more difficult to make robocalls or share contact information without permission. Organizations sending messages without including an opt-out option for contacts to reject future communications may face penalties. It is illegal to send mass texts to people without their consent.

B2B 339

B2B Contact Clients Prospecting 339

Iannarino

JULY 5, 2021

Time each conversation based on its ability to create value for decision-makers and your other contacts. They’re not necessarily bad topics to cover, but they are out of sequence—they don’t give your contacts what they need at the beginning of their journey. It’s also important that you have the right conversations at the right time.

Contact 341

Contact Clients Territory Conversion 341

Martech

JULY 24, 2024

To avoid diluting the high-quality data in SharpSpring with a large amount of unengaged contact data from Instantly.ai, using two separate systems is sensible. Apollo is a great contact database. For instance, if you wanted a field to show that the contact was uploaded from WebinarGeek by Zapier. Create an account and log in.

CRM 115

CRM Contact Start-ups Process 115

Heinz Marketing

SEPTEMBER 24, 2024

Prospecting and Lead Generation Challenge : Finding qualified leads is time-consuming, and SDRs often spend hours searching for contact information and gathering data to assess lead quality. Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. “We had started that in 2019 with Google CCAI [Contact Center AI]. Healthspan was interested in the virtual agent to help meet its contact center challenges.

Customers 108

Customers Contact Service Represent 108

Martech

NOVEMBER 6, 2024

Managers can now seamlessly segment and automate contact enrollment without switching between tools, streamlining marketing activities and enhancing workflow efficiency. How it helps you This update streamlines the process of adding personalized URLs stored in contact properties, such as tailored offer links or personalized landing pages.

Objectives and Key Results 112

Objectives and Key Results CRM Pipeline Contact 112

Martech

JULY 25, 2024

Notably, over 70% of these interactions occur before any member of the buyer group contacts the sellers. Are these contacts in your CRM system? Does your CRM system capture key contacts on opportunities? In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates.

B2B 128

B2B Legal CRM Lead generation 128

Martech

OCTOBER 1, 2024

The problem statement: A marketing team is limited by its inability to cross-match customer contact profiles (typically user roles and personas in the CRM ) with the specific product modules licensed by the account (stored in the companies ERP). The first file had CRM contacts in the following format: Sample data set generated from ChatGPT.

Construction 115

Construction CRM Contact Follow-up 115

Iannarino

SEPTEMBER 19, 2023

It is your responsibility to create value for your contacts and stakeholders in the sales conversation. Almost everything you have been taught and trained to do works against this critical outcome.

Contact 301

Contact Sales Clients Conversion 301

Martech

SEPTEMBER 6, 2024

Status : Private Beta Applicable HubSpot Hubs : Marketing, Content Applicable HubSpot Tiers : Professional, Enterprise Optimize sales outreach with Dynamic Sequences What’s new : HubSpot introduces Dynamic Sequences, a sequence type that automates initial outreach and creates manual tasks only for contacts who engage with your emails.

User Experience 110

User Experience Campaign Contact CRM 110

SaaStr

NOVEMBER 8, 2024

Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. So clearly AI is rapidly changing the way we do sales, but how will it all shake out? But what about the more personal sales side?

Pipeline 131

Pipeline Gaming Price B2B 131

Sales Gravy

DECEMBER 2, 2024

Before walking in I coached him to ask his contact, “How do you feel about business now that the election is over?” After asking this question, his contact, the director of operations lit up—business was booming he said. Before walking in I coached him to ask his contact, “How do you feel about business now that the election is over?”

Sell 96

Sell Pipeline Contact Follow-up 96

Iannarino

SEPTEMBER 25, 2022

A long time ago, I noticed that the contacts I called on were not always interested in the meeting they had accepted. Not too much later, I noticed that contacts sat silently while I walked them through the traditional legacy approach. Eventually, I ran into contacts who asked me not to use a slide deck.

Contact 266

Contact Meeting Conversion 266

Iannarino

SEPTEMBER 17, 2022

Having been told no by the rest of your contacts, you'd look for another contact in another company. You may have believed the contacts who rejected your meeting request weren’t interested, so you moved on to another person. You would decide to call these contacts who refused to meet again after two quarters have passed.

Cold Call 259

Cold Call Campaign Contact Meeting 259

Martech

JANUARY 9, 2025

Leveraging agentic AI, marketers can more easily gain a holistic view of the customer journey from data housed across systems and departments, said Pedro Andrade, VP of artificial intelligence at Talkdesk, a cloud contact center software company.

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Iannarino

MARCH 2, 2023

This makes your contact One-Down , lacking the information and experience that would ensure they make the right decision. Without educating your contacts about these key topics, you create uncertainty, which is the opposite of what your client is looking for. This approach is often too fast, and it leaves your contacts behind.

B2B 282

B2B Contact Clients Entertainment 282

Iannarino

AUGUST 29, 2022

We both have the information for the contacts we need, and our company has given us a script to use when calling them. And every contact refuses to add us to their calendar. You and I are making cold calls to schedule meetings with our prospective clients.

Cold Call 275

Cold Call Contact Clients Prospecting 275

Iannarino

OCTOBER 1, 2023

There are several things making it more challenging to acquire a first meeting , like the overwhelming volume of emails, voicemails, and other messages your contacts receive. The upside of having data on your strategic clients is that you speed up your ability to contact them for a meeting.

Meeting 273

Meeting Contact Strategize Clients 273

Iannarino

MARCH 31, 2022

A number of contacts have even started taking phone calls from salespeople—normally they avoid them like a bubonic cliché, but because the company is performing poorly, they are looking for help improving their results. Imagine a company is exploring some significant change.

Conversion 315

Conversion Contact Sales 315