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Since each rep is contacting 50 people per day (about 250 per week), we recommend setting a goal of 20-40 meaningful interactions each week to start. The best way to determine these is to take an export from your CRM of the closed won opportunities, fill out the demographics, and rank them. Plan Goals For The Week, Month, and Quarter.
How does your CRM describe those properties? The subject line is the gatekeeper of the rest of your email. Don't confuse your email contacts by providing too many options. Take a look at the callout in orange -- the first paragraph of this email tells the reader why they are being contacted. JOIN THE REVOLUTION.".
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