Sales Hacker

MARCH 8, 2024

By partnering with another SaaS company, you can identify opportunities for cross-selling (selling a complementary product to your partner’s customers), or co-selling (teaming up with a partner’s sales team to convert your prospects). Sales tactics like cold calls often have a low conversion rate.

GTM 122

GTM Growth Referrals Cross-sell 122

SaaStr

OCTOBER 8, 2020

1) Most startups, in order to go into “scale-up” mode will need a second product, a “second act” The SaaS companies crossing $1b ARR all seem to have a second product. Connecting that to the CRM for the sales team for one unifying customer and contact database was the vision and something that could move the needle.

Launch 105

Launch Product CRM Cross-sell 105

Veloxy

NOVEMBER 29, 2021

Yet, how it can shape selling for your company can be revolutionary for you. When using predictive sales software like Veloxy, salespeople can drill down into the necessary dashboards and reports to see the upcoming buyer signal notifications and guided selling recommendations. Lead Scoring. Content Creation.

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Sales Hacker

JUNE 9, 2021

This is where the sales team talks to sales qualified leads, meaning that this contact has chosen to opt-in to an email, attend an event, and ultimately purchase your product. As soon as that anonymous user fills out a form and raises their hand to be contacted, they move to the next stage of the funnel. Sales Funnel . What’s next?

SQL 127

SQL Pipeline Sales Cross-sell 127

Salesmate

MARCH 23, 2021

Bottlenecks may arise when your team chases the wrong customers, or neglect the right ones at the right time, delays in-process activities, and letting go of upselling and cross-selling opportunities once the sale has been completed. Manual labor is nothing but a distraction from selling for your team. Cut down on manual work .

CRM 116

CRM Cross-sell Tradeshows Up-sell 116

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch 52

Pitch Sales Technique Cross-sell 52

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.

E-commerce 115

E-commerce B2C Manufacturing Hospitality 115

Martech

JUNE 27, 2023

Sell, close. 3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. Don’t bury your contact information at the bottom; bring it forward, ideally to the heading on every page. Motivate interaction. Capture visitor data. Generate a lead.

B2B 112

B2B Customers Cross-sell Price 112

Sales Hacker

JULY 25, 2022

Realistically, not every prospect your SDR team contacts will want your product, have the budget, or be in the buying stage. This involves spending 1:1 time with their people to help them strategize, brainstorm, and develop their communication and selling skills so they can grow your pipeline. SDRs’ goal: Bring in qualified leads.

Engineering 116

Engineering Objectives and Key Results Cross-sell Pipeline 116

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. Opportunity weighting: Sales and Marketing need to align on sales intelligence weighting at the account level (company) and the contact level (individual).

E-commerce 106

E-commerce Growth Cross-sell Objectives and Key Results 106

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. This memorable and thoughtful gift successfully engages the point of contact, and they schedule a demo call.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Sales Hacker

AUGUST 11, 2021

Selling is about trust. Building trust means understanding your buyer’s business, empathizing with their challenges, and educating them on where you can help. We found it in referral selling. Referral selling is resource-intensive, so it doesn’t work for smaller deals. Referral selling gets complex quickly.

Referrals 129

Referrals Sell Cross-sell Trust 129

Hubspot

JULY 22, 2024

Prospecting Emails Prospecting emails are business emails generally sent to warm or cold contacts to pique prospects‘ interests and get your foot in the door. There‘s no point in selling yourself as a provider if your prospect hasn’t decided on a type of solution yet. However, suppose they've only opted into awareness stage content.

Clients 78

Clients Referrals Prospecting Sales 78

ConversionXL

DECEMBER 3, 2018

We call this movement-first content : articles designed to inspire and build credibility, instead of educate and target keywords. By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives.

Niche 133

Niche B2B Manufacturing Education 133

SaaStr

APRIL 26, 2023

With customer research, you can see a 10x increase year-over-year in annual company revenue, customer satisfaction, and a 20% increase in upsell and cross-sell rates. The goal is to map where each team is coming from and audit the number of times you contact customers and why each team is reaching out to them in the first place.

Customers 98

Customers Education Cross-sell Campaign 98

Sales Hacker

MARCH 18, 2020

Make sure your employees are fully educated about COVID-19, from symptoms to safety guidelines. Following the closure of universities and schools, digital platforms, such as Kuaishou, entered a collaboration with the Ministry of Education to offer free online lessons to ensure that students can keep up with the program.

B2B 144

B2B Healthcare Hospitality Sales 144

PandaDoc

APRIL 11, 2023

Product knowledge training is an educational course for salespersons. The better your salespeople educate potential buyers on your product or service, the fewer doubts over the purchase remain. Using your product or service in the right way Well-educated staff can efficiently educate users as well.

Education 52

Education Product Customers Sales 52

Salesforce

NOVEMBER 30, 2023

Upper-funnel consumers (sometimes called cold leads) become contacts or warm leads when they take action by providing their contact details. In this middle part of the funnel , you can further educate them by giving them relevant content, offers, and recommendations based on their browsing behavior.

Campaign 113

Campaign Click Through Rate E-commerce Promote 113

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. Canare says that while there are elements common to all campaigns, there are significant differences depending on what you sell and who you’re selling it to. You have to sell to them differently. They buy differently.”.

E-commerce 120

E-commerce Cross-sell Contract Up-sell 120

Martech

MAY 22, 2024

In the context of martech tools like CRMs, CDPs and marketing automation platforms, data quality means the data in these systems is: Accurate: Information like contact details, purchase history and preferences are correct and up-to-date. But what does good quality data look like? are standardized across your platforms.

Transportation 109

Transportation Healthcare Campaign Cross-sell 109

Hubspot

JUNE 22, 2022

Without satisfied customers, you can't generate sustainable revenue, and you sell yourself short by losing out on referrals. Cross-promotion, co-marketing, co-sponsoring conferences, or other collaborative efforts can help both your and your partner's businesses reach new prospects, project credibility, and bolster authority in your space.

Legal 91

Legal Relationship building Contact X-functional 91

Salesmate

APRIL 3, 2020

Using CRM software and going into the past communication, you can look for cross-selling opportunities. You can also use your CRM software for automating your email campaigns and for educating and nurturing the prospects about your company and product/services. Simply limit the access to view only for your VIP contacts.

CRM 116

CRM Pipeline Objectives and Key Results Contact 116

Hubspot

MAY 19, 2020

An ABM campaign is an excellent way to re-engage big prospects who went with another solution and educate them about what’s changed since their decision. Upsell, cross-sell, or renewal : As most sales reps can attest, it’s often easier to sell more to an existing customer than to close an entirely new customer.

Hospitality 83

Hospitality Product Cross-sell Objectives and Key Results 83

Hubspot

SEPTEMBER 26, 2012

Research released earlier this year by Sabio and the Customer Contact Association showed that anywhere between 25% and 40% of the calls that are being handled by UK contact centers are unnecessary or avoidable. first direct Leverages Non-Written Content to Educate Customers. before they even become a problem.

Service 78

Service Customers Education Legal 78

Sales Hacker

JUNE 26, 2020

We concentrated on evergreen, educational content for our blog to address this stage, and we placed a heavy focus on SEO. The sales team kept in monthly contact through check-in calls and emails with clients. For example, B2C businesses need a shorter consideration phase than B2B businesses, which require more lead nurturing.

Referrals 132

Referrals CTR CRM Cross-sell 132

Pointclear

SEPTEMBER 24, 2015

Maybe you traditionally sell to one line of business. Marketing provides air cover by nurturing and educating their known universe of prospects. They produce the content and materials that help lure contacts at the company into deeper conversations with sales. Don’t target too many accounts or you’ll lose focus.

Lead generation 95

Lead generation Cross-sell Territory Gaming 95

Hubspot

SEPTEMBER 11, 2012

There are always opportunities for upselling, cross-selling, and repeat sales! According to Bain and Company, repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. 3) Recommend Educational Materials. Consider this: Educational content turns neutral customers into fans.

Cross-sell 78

Cross-sell Referrals Education Up-sell 78

Hubspot

NOVEMBER 21, 2018

These roles vary based on the product, industry, and vertical you’re selling to. The stages of the sales cycle are as follows (Note: The sales funnel has also recently been reinvented as a more modern Flywheel ): Contact: Communication between the lead and sales rep begins. This is where a lead considers purchasing your product.

Go To Market 101

Go To Market Process GTM Education 101

Sales Hacker

JULY 18, 2022

Educational sequences. In other words, the customer is educated enough to use a product to its full potential for their business, without further help from the provider. Don’t send educational email campaigns from a general email address (info@domain.com). Customer success is built on a foundation of proactivity and education.

Process 103

Process Education Contract CRM 103

Hubspot

JULY 13, 2020

In sales, every day is a new opportunity to contact leads, close deals, and move closer to your target. Check out HubSpot’s free sales and marketing alignment resources to help you improve cross-team communication and collaboration. Have reps been educated on your company, competitors, industry, and services?

Cross-sell 92

Cross-sell Pitch Drivers/motivators Sales 92

Salesforce

JULY 21, 2021

For example, sales doesn’t share knowledge or data well with marketing; marketing has no knowledge of when a customer has contacted customer service. This digital workplace helps businesses, government agencies, educational institutes, and non-profit organizations large and small deliver exceptional experiences for those they serve.

B2C 98

B2C CRM Non-Profits Hospitality 98

Highspot

MAY 3, 2024

The goal is to simplify the complexities of today’s selling environment and create a smoother experience for buyers and sellers. The current selling environment for new business and within your existing customer base is more complex, and intense, than any time in the past decade. Why Do You Need Revenue Enablement?

Cross-sell 93

Cross-sell Technology Technology GTM 93

The 5% Institute

OCTOBER 1, 2020

This gap may be needing more information about what you sell, finding solutions to their problems and pain points , and of course selling and serving new and current clients. Team selling is working with other departments to leverage intelligence, data, and relationships to open new relationships, and close more sales.

Consult 105

Consult Cross-sell Sales Real Estate 105

Lead Fuze

OCTOBER 22, 2021

LeadFuze is a software solution that provides accurate leads automatically while integrating with sales outreach tools to allow you to contact those freshly verified leads. They are leads that have provided you with their contact information in exchange for gaining access to valuable information. LeadFuze in action. Sales leads.

Prospecting 105

Prospecting Cross-sell Lead generation Contact 105

InsightSquared

NOVEMBER 5, 2018

There are many good reasons why you might want to loosen MQL criteria, including: You are in a new market and need to do a lot of education. This will give the field sales team an opportunity to educate your market about your category or solution and it will avoid that the sales development team dismisses opportunities too easily.

Territory 94

Territory SQL Negotiate Cross-sell 94

Veloxy

MAY 24, 2023

Sales Cycle Length : This component represents the average time it takes for an opportunity to move from the initial contact to a closed deal. Sales Cycle Length The sales cycle length refers to the time it takes for an opportunity to move through the sales pipeline, from initial contact to deal closure.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Veloxy

OCTOBER 26, 2023

The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. Aligning your personal and professional interests with the medical devices you sell can help you excel in your role.

Healthcare 130

Healthcare Hospitality Networking Negotiate 130