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Why B2B marketing must adopt B2C tactics

Martech

There are many drivers of this trend, like the widespread use of social media, which blurs the lines between the personal and the professional self. Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change.

B2C 130
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How to Motivate Salespeople to Prospect Consistently (Ask Jeb)

Sales Gravy

Then I tackle a follow-up question from a sales leader at one of our live events on how to keep his salespeople motivated to prospect every day. Keep a virtual whiteboard and track dials, contacts, and appointments in real time. Question: How Do I Motivate My Salespeople to Keep Prospecting? Make it fun and competitive.

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How employee experience drives customer satisfaction

Martech

A deeper conversation with my contacts revealed that employees felt their voices were not heard and that they did not feel valued. The pillars of employee engagement These insights align with research from Gallup that revealed the five key drivers of employee engagement and their importance in building a strong employee experience.

Customers 116
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AI agents: 2025 predictions

Martech

Leveraging agentic AI, marketers can more easily gain a holistic view of the customer journey from data housed across systems and departments, said Pedro Andrade, VP of artificial intelligence at Talkdesk, a cloud contact center software company.

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Why B2B marketers get their signals crossed

Martech

Unless you understand a buyer’s personality, which would give you real insight into their behaviors and motivations, and you can observe this over time, you can not assume that they are “actively searching” for what you are offering because they have “purchase intent.” This is simply not true; it’s an assumption.

B2B 131
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How consumers are contacting brands on social media this holidays

Martech

Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year. The key for brands is meeting customers where they are and avoiding sending too many messages where they aren’t, or where they prefer not to be contacted.

Contact 120
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What Makes a Good Salesperson? 20 Characteristics & Statistics

Veloxy

25% of sales people make a second contact and stop. 12% of sales people only make three contacts and stop. only 10% of sales people make more than three contacts. 2% of sales are made on the first contact. 3% of sales are made on the second contact. 5% of sales are made on the third contact. Email Marketing.

Referrals 290