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Key marketing lessons from startup to scale-up

Martech

For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

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How to prioritize technical SEO tasks

Search Engine Land

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. And without a future benchmark, engineering teams may resist prioritizing your requests, unsure of when they’ve done “enough.”

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9 Things You Should Never Say to a Prospect Over Email

Hubspot

I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. If we can come down to X price, would you sign today?”. This will be my last attempt at contacting you.". "If You might be interested in our newest Feature X. ". I’ve CC’d our lead engineer to speak to your concerns.”.

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An SEO’s guide to ChatGPT prompts

Search Engine Land

Prompt engineer is even now a job: Wow – Anthropic (Google's latest $300M AI investment) is hiring a "Prompt Engineer" for $250k-$335k/yr + equity No CS degree required, just have "at least basic programming and QA skills" Wild times. Let’s see how that impacts things here: These seem pretty good again!

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The 5 Top Media for Cold Prospecting

Pointclear

Business mailers generally prefer enveloped mail for cold prospecting, whether it is inside a #10 business size envelope or 6 x 9 inch or larger package. However, trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys, Inc. Business marketers spend an average of 18.6%

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SPIN Selling: The Ultimate Guide

Hubspot

Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs? Would X make it simpler to achieve [positive event]? How do you do X? The results?

Sell 101
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. You could build some of these pretty quickly with agents and come in and be like, okay, you’re using X, Y, Z company.

GTM 70