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iOS 18: Brace yourself for the new Apple Mail inbox

Martech

This might not be a big deal if your emails already follow best practices (which I’ll get to in a minute), but if they don’t, AI might not properly read your email content, which could produce suboptimal summaries. Promotions. If you needed a reason to pivot from more promotional emails, this should be it. Transactions.

Promote 119
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

B2B 119
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Why you’re probably underutilizing email sequences

Martech

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

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The small B2B marketing team’s guide to ABM

Martech

However, if adding another marketing technology solution isn’t feasible within your current budget, focus on prioritizing account and contact targeting on LinkedIn and using customer match targeting in Google Ads. Examples include key blog posts, industry reports or guides that help contacts better understand their pain points.

B2B 115
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Internal linking for bloggers: 9 mistakes to fix immediately

Search Engine Land

Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? Mistake 1: Non-descriptive anchor texts One of the simplest things to understand about internal linking is the following: we link by what we want to rank for. Use internal linking. I see it daily.

UX 131
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10 Simple Ways to Optimize Your Website on a Shoestring Budget

Heinz Marketing

We once had a chatbot pop-up that looked great on the desktop, but took up the entire window on a mobile device – blocking the entire page so there was no way the visitor could navigate anywhere. You don’t have long before visitors will give up and abandon your site. Check multiple operating systems and devices.

Angle 112
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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Whether good or bad, stay in close contact with your sales and CS teams, and you’ll get some great nuggets.) Business email address Sign me up! Processing. See terms.

CTR 100