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Constant Contact launches automated tools for brand consistency and campaign creation

Martech

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit?

Contact 111
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The small B2B marketing team’s guide to ABM

Martech

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Examples include key blog posts, industry reports or guides that help contacts better understand their pain points.

B2B 113
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How to use AI in email marketing without losing the human touch

Martech

Order now and enjoy a special launch discount of 15%! Best, [Your Name] [Your Company] [Contact Information] P.S. Act fast — this offer is only available for a limited time! Of course, since you’re on our email list, you are getting first dibs on the ProX Paddle with a special launch discount of 15%!

Campaign 129
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It’s the age of AI agents: See how marketers can build one themselves

Martech

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. Google Gemini’s Contact-to-Product module file. Let’s dive into how we claim agency over AI agents.

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3 Mistakes Organizations Make While Developing ABM Programs

From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program. Inadequate contact inventory within universe. Wasteful technology and service spending.

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The importance of a campaign launch checklist

Heinz Marketing

One thing that really sticks out is the importance of preparing and planning to launch a campaign. Often times, if not documented, small but important details can slip through the cracks which can have a negative impact on the launch of your campaign. Why a campaign launch checklist? Categorize contacts by persona.

Campaign 124
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Why public relations is thriving in today’s global marketing mix

Martech

The lack of a single point of contact and an internal champion To develop a clear narrative and generate successful story ideas, agencies need one reliable contact who can provide consistent feedback. They also require information from various internal stakeholders, such as: The product team for product launches.

Territory 129