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Your Contacts Are a Reflection of Your Value

Iannarino

After I started providing an executive briefing during quarterly business reviews with my contacts, executive leaders started joining these meetings.

Contact 306
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3 tips to maximize your ROI at events

Martech

If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. Here’s how to maximize your conference ROI, from planning to follow-up. Reach out before the conference through email or LinkedIn to set up meetings or introductions.

CRM 119
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AI Tasks and Tools for SDR Success

Heinz Marketing

Prospecting and Lead Generation Challenge : Finding qualified leads is time-consuming, and SDRs often spend hours searching for contact information and gathering data to assess lead quality. Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info.

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First You Create Value

Iannarino

Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. They may or may not have started to explore ideas or partners, and they’ve probably already started to make some early decisions. The first thing you need to do is to create value for your prospective client.

Contract 337
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How Would You Sell Without a Solution

Iannarino

Here is the scenario: You are meeting with your prospective client. However, to gain this meeting, you had to agree to follow a list of rules your prospective client provided. You may not try to develop any personal rapport with the contact, including asking questions about their personal life.

Sell 328
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Why you’re probably underutilizing email sequences

Martech

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Example: Start with an initial invite highlighting what they’ll learn and why it’s worth their time.

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A Day in the Life of An AI Enterprise

Salesforce

To aid in this, the company developed a tool called Penny, an AI agent that’s automatically invited to all meetings. It can do this by comparing meeting summaries against the company’s broader objectives. To start, it needs to segment its audience. In fact, it has already shown considerable promise.