Remove Contact Remove Presentation Remove Tradeshows
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How to Think About The Huge Expenses of Events and Tradeshows

SaaStr

Many leads need 2-3 touches, 2-3 contact points, before they close. You gotta be present. The post How to Think About The Huge Expenses of Events and Tradeshows appeared first on SaaStr. But what if your product is $25k a year? You only need one. Buyers really do go to top events — to buy. Of course, he will.

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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. ” Tradeshow specific features not only provide better insight on event ROI they help to actually ensure a higher ROI.

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Virtual events: The ultimate marketers’ guide

Martech

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

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How to Bridge the Gap Between In-Person and Online Lead Generation

Hubspot

End Your Presentation With an Option to Download the Slides. When I first started speaking at events, I''d often get requests over Twitter or in person for a copy of my presentation slides. In the last slide of your presentation, include an easy-to-remember short link to your slides. We often use bit.ly I''m not proud of it.

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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. For idronect, we decided to double down on podcasting as we found it to be incredibly effective to set up meetings with target accounts, learn more about their needs, build the relationship and present the product.

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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. For B2B businesses, managing individual contacts within an account is crucial for attribution.

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Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

Pointclear

I was greatly appreciative to be named the Analytics Marketer of the Year at the 2011 Tech Marketing Awards ceremony presented by the Technology Association of Georgia. We then contact the discrete segments in a series of identical outbound tests. Prospect behavior—hits the client’s website, visits a tradeshow, etc.