Top 12 2022 B2B Marketing Trends to Watch
Heinz Marketing
JANUARY 13, 2022
And over time that brand investment will subsidize the cost and price premium you’ll otherwise have to pay on short-term-impact demand campaigns. Get out of the spin cycle of more. Whether you call these people Leads or Contacts is beside the point. In other words, an investment in brand now is a return on pipeline later.
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