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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

B2B 119
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What Makes a Good Salesperson? 20 Characteristics & Statistics

Veloxy

She owns her mistakes (and her triumphs), learns from them, and makes herself a better salesperson in the process. 25% of sales people make a second contact and stop. 12% of sales people only make three contacts and stop. only 10% of sales people make more than three contacts. 2% of sales are made on the first contact.

Referrals 290
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15 Win-Loss Analysis Questions to Reinforce Your Sales Process

Veloxy

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. 15 Questions to Ask in a Win-Loss Analysis The 5 Rules of Successful Post-Decision Interviews Let’s start reinforcing your sales process!

Process 244
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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

They also learned that most customers came from personal referrals a crucial, untapped source of growth. Dropbox used these insights to create a referral program directly appealing to its customers needs. The company offered additional storage space in exchange for referrals. Processing. We think we know what were doing.

Growth 104
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How Referral Selling Saved the Day When In-Person Was No Longer an Option

Sales Hacker

We found it in referral selling. Leads with a trusted referral were 82% more likely to SAL than ones that did not come through the referral network. Referral selling is resource-intensive, so it doesn’t work for smaller deals. Once we knew who we were targeting, it was time to take stock of our referral opportunities.

Referrals 130
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How To Get Referrals – 5 Ways To Boost Your Sales

The 5% Institute

Referrals are a great way to get leads for your business, product or service; that’s why in this guide, you’ll learn how to get referrals in a non pushy, yet effective way. The reason why referrals are great, is because one of the hardest things to build with your sales and marketing efforts – is trust. Simply Ask.

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10 Social Selling Best Practices for Field Sales

Veloxy

When you’re engaging with buyers who expect a superior customer experience from the sales process (as most do and should), it often presents several challenges for the field sales warrior: How many hours a day should I invest in my sales technology stack without sacrificing customer satisfaction and engagement? Get referrals.

Sell 231