Martech

AUGUST 12, 2024

How it helps you This update allows users to create custom object records on the go, boosting productivity and flexibility for teams working remotely or in the field. By streamlining the calling process, sales and service teams can step up their productivity and reduce time spent on administrative tasks.

CRM 117

CRM Pipeline Contact Conversion 117

Sales Pop!

FEBRUARY 18, 2025

To discover any missing information, use your network, your partners and your client contacts to help connect the dots. Its your job to know which matter most to which accounts. If your team doesnt know enough to come up with ratings in certain areas, thats a big problem. Coming up short in terms of intelligence is unacceptable.

Customers 183

Customers Contract Networking Up-sell 183

Martech

AUGUST 19, 2024

An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services. To effectively guide contacts through the marketing funnel with your email nurturing strategy, ensure your messaging centers around a single, clear CTA.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

SEPTEMBER 26, 2024

The lack of a single point of contact and an internal champion To develop a clear narrative and generate successful story ideas, agencies need one reliable contact who can provide consistent feedback. They also require information from various internal stakeholders, such as: The product team for product launches.

Territory 129

Territory Contact Pitch Cross-sell 129

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. I then constructed a different sample file that listed the product modules licensed by each account.

Construction 115

Construction CRM Contact Follow-up 115

Heinz Marketing

SEPTEMBER 24, 2024

Prospecting and Lead Generation Challenge : Finding qualified leads is time-consuming, and SDRs often spend hours searching for contact information and gathering data to assess lead quality. Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Martech

JULY 24, 2024

To avoid diluting the high-quality data in SharpSpring with a large amount of unengaged contact data from Instantly.ai, using two separate systems is sensible. Apollo is a great contact database. There are many different products that can be used, and you’ll have to find a balance between cost, features, reliability and ease of use.

CRM 115

CRM Contact Start-ups Process 115

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. “We had started that in 2019 with Google CCAI [Contact Center AI]. “So we have that in our products now. ” The chatbot fulfills three functions.

Customers 108

Customers Contact Service Represent 108

SaaStr

NOVEMBER 8, 2024

Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. AI SDRs have taken off more quickly than AI AEs (although personally, I suspect more value will be in AI SEs and AEs that can answer my deep product and pricing questions instantly, without games).

Pipeline 131

Pipeline Gaming Price Contact 131

SaaStr

OCTOBER 16, 2024

Buyers are expecting much more from a product, and yes, AI is accelerating those expectations. In the world of B2B / SaaS, simply implementing AI won’t suffice; it must enhance the product significantly. AI has become core to products like Zendesk rather than an experiment, and it’s quickly becoming table stakes. #2:

B2B 128

B2B Legal Cross-sell Growth 128

Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. Managers can now seamlessly segment and automate contact enrollment without switching between tools, streamlining marketing activities and enhancing workflow efficiency. Automate invoice payment reminders for timely collections.

Objectives and Key Results 112

Objectives and Key Results CRM Contact Pipeline 112

Iannarino

JULY 7, 2021

Here are the rules you are required to follow: You are not permitted to say anything about your company, including your company’s name or anything that might allow your contact to recognize your employer. You may not mention your product, service, or your solutions. Execute your best sales calls with this FREE Sales Call Planner.

Sell 328

Sell Cold Call Contact Clients 328

Martech

SEPTEMBER 6, 2024

Status : Private Beta Applicable HubSpot Hubs : Marketing, Content Applicable HubSpot Tiers : Professional, Enterprise Optimize sales outreach with Dynamic Sequences What’s new : HubSpot introduces Dynamic Sequences, a sequence type that automates initial outreach and creates manual tasks only for contacts who engage with your emails.

User Experience 110

User Experience Campaign Contact CRM 110

Salesforce

FEBRUARY 7, 2025

Both make your work processes more efficient, allowing your teams to reach new levels of productivity. Many Flows automate existing workflows, accelerating productivity and allowing staff to focus on higher-level tasks. If youre looking for quick productivity-enhancing solutions, Flows are an excellent place to start.

Product 52

Product Healthcare Manufacturing Appointment 52

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The prompt was to write a sales email for a new product in the pickleball industry. The research seems to have come true.

Campaign 129

Campaign Launch Gaming Sports 129

Veloxy

MAY 25, 2021

This characteristic can help you see things from the customer’s perspective and identify areas where your product or service can make their life easier or better. Product or service confidence. 25% of sales people make a second contact and stop. 12% of sales people only make three contacts and stop. Confidence.

Referrals 290

Referrals Quota Cold Call Contact 290

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Gravy

DECEMBER 2, 2024

Before walking in I coached him to ask his contact, “How do you feel about business now that the election is over?” After asking this question, his contact, the director of operations lit up—business was booming he said. Before walking in I coached him to ask his contact, “How do you feel about business now that the election is over?”

Sell 95

Sell Pipeline Contact Follow-up 95

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores. trillion in 2024 to $8 trillion by 2027.

Customers 115

Customers Retail Represent Contact 115

Martech

OCTOBER 25, 2024

A follow-up sequence keeps the momentum going and turns attendees into engaged contacts. Example : Send a thank-you message a few days after the transaction, then follow up a week later, asking how the product or service is working for them. Re-engagement campaigns Contacts go cold over time if you don’t reach out.

Appointment 115

Appointment Follow-up Contact Start-ups 115

Iannarino

MARCH 2, 2023

The good news is, by helping your buyer with problems related to making a purchase decision and implementing change, you increase your chances of solving the other problems that cause a prospective client to buy your product or service. We describe this idea as being One-Up , meaning you have greater knowledge and experience than your buyers.

B2B 284

B2B Contact Clients Entertainment 284

SaaStr

OCTOBER 16, 2024

It’s been around for decades but has continued to iterate, expanding into the enterprise, the contact center, and so much more. Working Hard to Add $100m ARR From New Products It’s early here, though. Another reminded on how important it is to properly sequence going more and more multi-product. #3.

Non-Profits 115

Non-Profits Contact Closing Product 115

SaaStr

DECEMBER 19, 2024

We’re already seeing this with AI done right in support and the contact center. Well that must have gone well as Salesforce is now hiring 2,000 (!) in sales to sell AI. Per The Information , Benioff has also instructed his sales team to go all-in and put AI and Agentforce into every deal possible.

Sell 123

Sell Up-sell Sales Contact 123

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. Sales is focused on accounts and marketing is focused on contacts.

Assembly Line 111

Assembly Line Contract B2C GTM 111

Martech

JANUARY 9, 2025

“In 2025, AI investments will shift decisively from experimentation to execution, said Megh Gautam, Chief Product Officer at Crunchbase. Nearly all those organizations surveyed by Invoca said they will increase investments in the year ahead.

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Iannarino

DECEMBER 27, 2022

Because most industries have a glut of competitors, your contacts believe what you sell is a commodity. One way you can differentiate your products and services is by using a positioning statement. In a time when there are too many sales organizations chasing too few prospective clients , differentiation is difficult.

Contact 284

Contact Clients Prospecting Service 284

SaaStr

APRIL 2, 2025

So Freshworks started off as a low-end Zendesk competitor (Freshdesk), but relatively early expanded into a whole suite of related products for service and support, and most of its growth today is fueled by its lower-end competitor to ServiceNow, it’s “EX” products. A Reminder How Important Going Multi-Product Is.

Drivers/motivators 106

Drivers/motivators Contract B2B Growth 106

Martech

SEPTEMBER 13, 2024

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. It’s a give-and-take: you provide the customer with regular tips and information about your product and service.

A/B testing 132

A/B testing Strategic planning Campaign Strategize 132

Iannarino

AUGUST 1, 2021

It’s unlikely that a more recent lead is automatically better than an older lead, or even than a target that is already locked into a contract with your competitor —even if the new contact devoted two minutes to filling out a form on your website. Occasionally, this is true. But in more cases than not, you’ll still need to sell.

Intrinsic 336

Intrinsic Clients Contact Contract 336

Salesforce

AUGUST 6, 2024

To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. A marketing platform with built-in AI capabilities is what Sandstone needs to spread the word, quickly and effectively, about its new products. But Sandstone needs to act fast.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

SaaStr

JANUARY 3, 2025

The customer quickly moved to a fixed contact. What I do know is a pricing model is not a product. And a pricing model doesnt make a mediocre product great. Most of us should innovate on product, not on pricing. I have one investment at SaaStr Fund where an outcome-based deal is crossing $1m a year. What happened?

Price 110

Price CRM Gaming Contact 110

Iannarino

JUNE 17, 2022

Inside the sales conversation, there are four levels of value: The first level of value is the conversation is sharing information about your product or service. While it's important to offer something good, starting the conversation with your product or service makes your contact treat you like a commodity.

Contact 248

Contact Conversion Service Product 248

Iannarino

JUNE 29, 2021

Early Advantages: Reputation and Products. The second strategy was to compete based on products and services. You might still start this pitch by sharing information about your company, but follow up by extolling the tremendous value in your products and services. A fourth strategy is stressing delivery and service.

Clients 344

Clients Price Technology Technology 344

Hubspot

AUGUST 7, 2024

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. You could say that CRMs are built by SaaS for SaaS (since every CRM uses its own product), even though they market to all businesses. What‘s next?

CRM 81

CRM Price User Experience Customer Relationship Management 81

Search Engine Land

SEPTEMBER 13, 2024

Contact Google Help : Sometimes flagging the review won’t work. The next step is to contact Google Help directly. Alternatively, you can contact the reviewer directly and ask them to remove their review. Perhaps this comes in the form of a future discount or a free product. Did they enjoy your product?

Legal 89

Legal Click Through Rate Trust Technique 89

Sales Pop!

NOVEMBER 18, 2021

The main goal is to get their contact information to keep in touch and turn interested visitors into loyal customers. Our product approach has so revolutionized backend administration that a full-time administrator is no longer required. Contact Finder Tools. Optinmonster. There are 25 searches available for free. Online Chats.

Lead generation 245

Lead generation A/B testing Referrals CRM 245

Martech

SEPTEMBER 12, 2024

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Cross-sell 110

Cross-sell Construction Legal Contract 110