ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. For B2B businesses, managing individual contacts within an account is crucial for attribution.

B2B 131

B2B Process Campaign Contact 131

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. What this really means is that contacting your new lead should be measured in seconds and minutes, not hours or days.

Commission 116

Commission Territory Objectives and Key Results Tradeshows 116

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. We were getting referrals, and our company was slowly growing, but we didn’t feel confident that our pipeline won’t dry up at any moment. Here is what their founder Leo Mirsky told us in the early beginning of the collaboration: Marketing was a mystery to us.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Hubspot

OCTOBER 31, 2022

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. Instead, use LinkedIn to find out who you already know, and to whom your contacts are connected. When you have your list ready, get in touch with your first-degree contacts to ask for an intro. Image Source.

Networking 81

Networking GTM Referrals Tradeshows 81

SalesLoft

AUGUST 6, 2013

Prospecting is all about having meaningful conversations with contacts who fit your ideal prospect profile. It requires the effective use of cold emails, cold calls, and leveraging referrals. Downside: you cannot export data or get contact information directly from LinkedIn. #2 4 – Tradeshow Lists.

Prospecting 52

Prospecting Tradeshows Cold Call Manufacturing 52

Hubspot

JULY 20, 2015

Even if you do, there are times when you need to work on an offline campaign -- like a tradeshow -- where it isn't as easy to track contacts you met who then visited your website. These parameters can show what channel a contact came from as well as what campaign they were a part of. This is where tracking URLs come in.

Promote 78

Promote Tradeshows Contact Lead generation 78

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Get the daily newsletter search marketers rely on.

Promote 96

Promote Campaign B2C Retail 96