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How to Win Deals By Improving Your Contacts' B2B Sales Experience

Iannarino

The more you focus on selling your products and services, the more you lose deals. When your sales conversation doesn't create value for your prospect, it provides a poor and inadequate B2B sales experience. You need a better sales style.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

B2B 118
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HubSpot’s July 2024 updates: Big moves toward better efficiency and security

Martech

How it helps you Sales, marketing and service teams can safely manage sensitive data, creating a comprehensive and unified customer profile to improve operational efficiency and customer interactions. By streamlining the calling process, sales and service teams can step up their productivity and reduce time spent on administrative tasks.

CRM 118
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Mitel makes customer experience Talkative

Martech

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year.

Customers 109
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals. Whether you're new to intent data or want to get more from the services you’re already using, this webinar will deliver valuable insights.

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AI agents: 2025 predictions

Martech

Patel added: In 2025, AI will be woven into the fabric of everyday customer service operations including AI agents that have natural voice capabilities and the ability to act on customer requests. With AI agents joining marketing and service teams, businesses will have to implement retraining programs in the new year, according to Jumper.

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The small B2B marketing team’s guide to ABM

Martech

An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services. To effectively guide contacts through the marketing funnel with your email nurturing strategy, ensure your messaging centers around a single, clear CTA.

B2B 114
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3 Mistakes Organizations Make While Developing ABM Programs

Inadequate contact inventory within universe. Wasteful technology and service spending. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.