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Key marketing lessons from startup to scale-up

Martech

Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. About 84% of digital marketing leaders believe these advanced technologies enhance their marketing function, per a Gartner report.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

Has given you their contact information (typically an email address). Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. Native email marketing functionality with Platinum and TwoCommaClubX plans.

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Must Have Funnel Hacking Necessities For Marketer

ClickFunnels

Smartphones allow us to get in contact with fellow funnel-hackers on the go, either through messaging apps such as Google Talk and Skype, or project management software such as Trello. Laptops literally come in all shapes and sizes; however, the price can vary wildly depending on built-in features and functionalities.

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How to prioritize technical SEO tasks

Search Engine Land

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. Example: Consider a broken “Contact Us” or demo page versus a broken blog post. Technical SEO often feels like no man’s land.

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Data-driven decisions start with effective intake forms

Martech

The role of an intake form in data segmentation An intake form serves as the first point of contact between a client or business partner and the team executing the request. Even if you are not tracking intake requests by prioritization level now, consider building that functionality into your intake form. if X, then Y).

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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. A GDN/X partnership X (at least pre-Elon) had built a strong tech influencer audience but wasn’t effective in helping advertisers reach the right people.

B2B 101