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Gaming The Numbers

Partners in Excellence

As I dove in, I discovered the sellers were not entering opportunities into the pipeline until they were actually in the contract negotiation stage. They had won the business, the losses were only because in the contracting process, the project got derailed. Why were they entering them so late? A few sellers, then more, broke the code.

Gaming 120
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10 Trade Show Lead Follow Up Strategies feat. Harriet Mellor

Sales Gravy

Discover the secrets to lead follow up and conversion after trade show, conference, and events. Utilizing CRM Systems: Leveraging CRM tools aids in organizing, tracking, and automating follow-up activities, ensuring efficiency and consistency. Many deals do not happen overnight, especially in industries with long sales cycles.

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Why the Basics Still Beat Fancy: The Unsexy Skills That Close Deals

Sales Gravy

Youre avoiding real sales conversations because theyre uncomfortable. Fancy decks, CRM tagging, and custom email flows feel like progressbut they dont get the contract signed. Fancy decks, CRM tagging, and custom email flows feel like progressbut they dont get the contract signed. But automation doesnt close deals.

Closing 80
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How to identify high-churn personas in B2B and mitigate their risk

Martech

Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. That means there’s an increased likelihood of terminating the contract because the tool is no longer needed and/or its champion is gone.

B2B 114
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How the Atlas Reasoning Engine Powers Agentforce

Salesforce

With the technical sophistication that’s available now, the industry is rapidly evolving from assistive conversational automation to role-based automation that augments the workforce. Einstein Copilot was a generative AI-powered conversational assistant that derived its intelligence from a mechanism called Chain-of-Thought reasoning (CoT).

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GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay

Sales Hacker

Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. Discussed in this Episode: The current state of MarTech and RevTech, and why we’re headed for a “great contraction” after years of expansion.

GTM 123
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5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). From there, use your CRM to send recap emails or next steps within two hours of the meeting. Also, work with sales to ensure your CRM integrates perfectly with tools that make this process efficient.

CRM 118