SaaStr

JUNE 13, 2019

And the second goal, is to help you have conversations within your business about what the right mechanisms are to test free trial. Contract length. How long should a contract be in order to maximize conversion rate? A multi-year contract, a month-to-month contract, an annual contract.

Contract 101

Contract Price X-functional Conversion 101

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. For Owner, they hired these two leaders on contract from their networks. Every function gets a stack rank.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Sales Hacker

MARCH 25, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. And it’s usually like a very detailed sort of Google doc, here’s the login for X. You’re going to update these fields and then you’re going to.

GTM 70

GTM X-functional Start-ups Relationship building 70

Martech

JUNE 6, 2023

Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business. As you begin having these conversations with your partner teams, clearly communicate your intention to migrate and the intended timing.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

Search Engine Land

DECEMBER 28, 2023

New GA4 fractional, cross-channel web conversions feature on April 18. ” In November, Google began testing a new SGE ad format and then rolled out new AI features within SGE to boost product visibility and conversions. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

X-functional 116

X-functional Retail Launch Non-Profits 116

Sales Hacker

JULY 10, 2020

Find out who can spend money, who has budget, who can CREATE budget, and who can sign the contract? And make sure they’re a part of your final presentation, your business case review, and contracting. This stage is all about understanding the feature functionality your buyer is looking for and how closely your solution aligns with it.

Legal 130

Legal X-functional Contract Presentation 130

Hubspot

MAY 17, 2018

The reason you want a contract is so that you have your scope, your deliverables, and your timelines outlined. A contract will also give you the opportunity to build in check-ins,testing time, and a payment schedule (we’ll get back to this). It looks and functions great. This isn’t to say that you’re going to get swindled.

Contract 78

Contract X-functional Negotiate Start-ups 78

Sales Hacker

JULY 2, 2019

Lead to customer conversion rate by lead source. If your CRM doesn’t have this reporting functionality, you can export the data into an excel file and quickly get the average sales price from there. Average Lead Value = Average Sales Price * Conversion Rate from lead to customer. 2,000 x 10% = $200/lead.

Price 101

Price X-functional Sales CRM 101

InsightSquared

JANUARY 12, 2018

While sales leadership may sign on the dotted line for new vendor contracts, the responsibility of onboarding, implementation and training falls on the sales ops team. Be sure to ask enough questions during the demo and evaluation phase about how X functionality would handle Y workflow.

Transportation 75

Transportation X-functional Sales Contract 75

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Licensing OEM software. OEM deal structure.

GTM 89

GTM Negotiate Profit margin Contract 89

Hubspot

AUGUST 17, 2021

I’ve had countless conversations with sales leaders who tell me that their reps just aren’t selling the "right type" of deals. Sometimes, it means they’re selling a lot of Product X when the company is pushing for sales of Product Y. There's often a lack of clarity around company goals. Why RevOps Should Own Comp Plan Design.

Commission 91

Commission Quota X-functional Finance 91

SaaStr

JULY 13, 2023

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. His answers didn’t disappoint. But it wasn’t ok in 2018, and it isn’t ok today.

X-functional 96

X-functional Closing Growth Contract 96

Sales Hacker

APRIL 14, 2020

Reps working from home need to be willing to converse without selling. Take control with the DocuSign agreement cloud, a suite of tools that automates sales contracts and quotes ,all right in your CRM. Create custom contracts in a click, sign them digitally, and automatically pull data back into your opportunities.

Contract 85

Contract CRM Consult Cross-sell 85

Hubspot

AUGUST 4, 2015

But not all couples are functioning like a belt and suspenders. Conversations and content can be humorous and playful and when done right, can amplify your message, whether you’re in marketing or sales (preferably you’re not taking yourselves too serious, anyway). I need ‘conversations’ with leads generated.” Mac and cheese.

X-functional 78

X-functional Sales Teamwork Follow-up 78

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, sales in my view is best run on a quarterly plan.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

InsightSquared

JANUARY 12, 2018

While sales leadership may sign on the dotted line for new vendor contracts, the responsibility of onboarding, implementation and training falls on the sales ops team. Be sure to ask enough questions during the demo and evaluation phase about how X functionality would handle Y workflow.

Transportation 54

Transportation X-functional Sales Contract 54

SaaStr

JANUARY 21, 2020

We won’t be talking about perks and amenities today during the playbook conversation. My velocity lane, PatientPop’s SMB SaaS, eight units a month, $13,500 contract. Calls, emails, connect rate, demos, performs, wins, average contract value. Culture is not perks and amenities. You won’t hear things about dogs.

Quota 132

Quota Sales Healthcare Territory 132

Sales Hacker

JUNE 20, 2019

That tech served purposes like capturing leads directly from a website, automatically routing those leads to reps, increasing the volume of emails a human could send, enabling reps to make phone calls with a single click, and easily creating clean and crisp contracts for signature. Wanna know what else those products can do? Data capture.

Quota 84

Quota X-functional Strategize Start-ups 84

PandaDoc

FEBRUARY 27, 2023

If they agree, the deal is finalized by the signing of a contract. Closing questions in sales are important because they keep a prospect moving toward a sales conversion. You aren’t exactly cold calling during a closing conversation – you should be using a sales strategy suited to the moment: 1. Customers always like options.

Closing 52

Closing Contract Technique Referrals 52

PandaDoc

OCTOBER 13, 2022

A weakness that we’ve identified through our conversations with sales reps is that homegrown apps lack good project management tooling. Upon conversion, teams usually hand off leads externally to customer success managers and KAMs. Lead generation X ? Social media integration X ? Free version X ? Free version X ?

X-functional 52

X-functional Territory CRM Lead generation 52

SaaStr

FEBRUARY 25, 2020

Because it’s not so much focused around X, Y, Z NPS score. If you sat and you said, “Okay, we sign a customer, we process their contract, we have to get them provisioned. They got a verbal, they’re like, we’re going to get a contract this is a scrape. Maybe, maybe not.

Prospecting 96

Prospecting Customers Promote X-functional 96

Sales Hacker

DECEMBER 1, 2020

He talks about the journey of a marketer leading the entire revenue function on the path to CEO. Outreach revolutionizes customer engagement by moving away from siloed conversations where different people in your company are talking to different people at the prospect, to a streamlined and customer-centric journey. Great author.

Growth 83

Growth Contract Pipeline B2B 83

SaaStr

JULY 24, 2019

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We’ve added a technical account manager function.

X-functional 64

X-functional Engineering Clients Start-ups 64

Lead Fuze

DECEMBER 1, 2021

The company offered me $X,000. If you use a CRM like Hubspot or Salesforce, email functionality may already be built in. Sometimes it†s just not possible to have a conversation through email. Before using another product, make sure it has the functionality you need. When I send a proposal, I also include the contract.

Appointment 52

Appointment X-functional Sales CRM 52

SaaStr

AUGUST 7, 2020

” They will be able to point to measurable value X amount saved, or X user adoption, or X spend categories and a management, or X improvement in operational efficiency, whatever that may be. You can see it right behind you going across the bridge but can you see 10 X? You can imagine that conversation.

Price 86

Price Retail X-functional Healthcare 86

SaaStr

MARCH 17, 2020

You’re probably going to have to be doing customer references unless there’s very small contract value, right, where there’s not a ton of pressure in making the right decision on the part of the prospective buyer. Then a third thing that you can do is incorporate it into the contract. What am I going to give?

Clients 75

Clients Service Customers Start-ups 75

PandaDoc

MAY 8, 2023

Note: If you’re using Zendesk Sell, be sure to check out the PandaDoc x Zendesk Sell integration for even faster document creation. Check out this incredible story of a Confluence x PandaDoc API integration to see how two platforms working together can create an amazing experience.) Ease of use: 7.9/10 10 Ease of setup: 7.8/10

Service 52

Service Product Customers E-commerce 52

SaaStr

APRIL 23, 2019

Building the basic functionality. One of the things that fintech startups often have to do, is they need to have contracts in place with not just the banks, but quite a few of the partners to really build a full stack solution. And I think we did two X what we thought we were going to do. We go in a lot of directions.

Launch 85

Launch Pitch Niche Negotiate 85

Sales Hacker

JANUARY 7, 2025

Well, what I wanted to dive into, because it’s a personal passion of mine, I’ve been in kind of a partnerships function for a while, at least while I was an operator at Outreach. But it’s easy currently, you know, you sign a contract with… 50, 60 users, one-year commit, done. Fred Viet: That’s good.

GTM 118

GTM Sell Customers Cold Call 118

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. And so every conversation, we did an incredible podcast, you should listen, that was one of our highest rated ones.

Retail 107

Retail Start-ups Drivers/motivators Up-sell 107

SaaStr

NOVEMBER 21, 2020

I look at my experience through those companies, and I learned a lot about enterprise software sales, about buying patterns, about functions like product management and product marketing, and how they fit into a well functioning and operating company. It just made it a lot easier for us to scale up Salsify as we found success.

E-commerce 117

E-commerce Manufacturing X-functional Retail 117

SaaStr

MARCH 12, 2019

Awesome revenue growth on the X axis, awesome revenue retention on the Y. It was all about getting the contract. Once you had the contract, all the servers were set up, you flew in your professional services people, it took six months to set it up, it took six months to train people, and the product sucked, but it didn’t matter.

Growth 106

Growth Cross-sell Contract X-functional 106

Salesforce

NOVEMBER 20, 2023

A sales call is a conversation between a salesperson and a prospect about the purchase of a product or service. Send an advance copy of the contract or a prepared quote so all decision-makers can review sales details before the call. The contract period is pretty long. Speed up your sales Wait, what is a sales call?

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

SaaStr

MAY 14, 2023

That’s why for us, it’s so important to build that function of the company in the Bay Area. Every month we know we need X amount of sales reps, and we multiply the number of leads that each one needs, and that is also what marketing has to produce. For a tech company like we are, being here is being also kind of legit.

Price 109

Price Start-ups Up-sell X-functional 109

SaaStr

MARCH 1, 2019

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? How does the impact of a salesperson change the conversion rate?

Contract 67

Contract Price Commission Conversion 67

SaaStr

JANUARY 3, 2020

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? How does the impact of a salesperson change the conversion rate?

Contract 12

Contract Price Commission Conversion 12

SaaStr

OCTOBER 30, 2020

For example, right now, what we’re doing is we’re having a conversation. And so what we’ll see people come in and do is they’ll say, Hey, we want to acquire name, email, company size, function, or department, and then the consent and all these fields, right? So it’s a dialogue, it’s an interaction.

A/B testing 111

A/B testing X-functional Start-ups Launch 111