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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales?

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Why B2B CMOs are frustrated with ABM platforms

Martech

Cross-department ownership and confusion A major issue with ABM platforms is that using them effectively requires buy-in and cooperation from multiple departments, like sales and IT. The not-so-hidden high costs and long contracts ABM platforms are expensive. That said, we live in the age of the great ABM platforms for a reason.

B2B 128
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4 Unexpected Learnings from Databricks’ Sales Growth Machine From Its VP of Sales

SaaStr

Celebrations are shifting from contract signatures to consumption metrics – Their team is evolving beyond celebrating closed deals to automated alerts for customer usage milestones, fundamentally changing what success looks like. “We asked our cross-functional partners to describe our team in three words,” Cuibo explains.

Growth 82
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AI-powered martech news and releases: September 12

Martech

Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Assisted authoring capabilities provide sales teams with AI-generated responses to contract questions, emails and summaries for quotes and proposals.

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Be “Where The Buyer Is At”

Tibor Shanto

While one looks at buyer’s state of readiness to buy, you can cross-reference with length of relationship with incumbent provider. At this point they may consider contracting a duct cleaner, or go ductless, (geese only). The 20% who are recognized as eagles continue to sell the future, but future is not singular.

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DOJ seeks sale of Chrome in Google antitrust case

Martech

Key proposals : Force Google to sell Chrome browser. Ban exclusive search contracts. The proposed remedies target Google’s ability to cross-promote its products and services, which officials argue has stifled competition. Separate Android from Search and Google Play (without requiring the sale of Android). Between the lines.

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Maximizing sales efficiency with deal desk software

PandaDoc

Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software. Professional services : consulting firms and other large, complex professional services with many moving parts in the contract process.

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