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Why public relations is thriving in today’s global marketing mix

Martech

The blend of traditional and digital media highlights the ongoing importance of PR in marketing, providing brands with a comprehensive way to communicate that crosses borders and connects with global audiences. Your PR team can often present information in a more favorable light or downplay negative news, but they need accurate information.

Territory 129
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I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And, just as I mentioned, thats exactly where sales champions shine theyre not just deal-closers but dynamic professionals who go far beyond the basics of selling.

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How Marketing Cloud Account Engagement Customers Can Access New Functionality

Salesforce

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. In this piece, we’ll explain how to use these new features and how these features will present new data, AI, and multichannel opportunities.

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What Is Cross-Selling? A Guide to Boosting Sales Through Add-Ons

Salesforce

That’s the beauty of effective cross-selling. What you’ll learn: What is cross-selling? See how it works What is cross-selling? Cross-selling is a sales strategy where a seller offers complementary products or services to existing customers, delivering more value while increasing revenue.

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How Technology Helps you Manage the Sales Pipeline

Veloxy

For instance, you could have a pipeline worth a million dollars in contract value. So if you can save on time spent doing repetitive tasks, then your reps will be able to focus on a singular goal of selling and closing deals more effectively. For B2B sales in particular, a healthy pipeline comes with a lot of benefits. Conclusion.

Pipeline 195
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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

If youre selling a cup of coffee, the options are relatively simple. Identifying upsell and cross-sell opportunities to drive continued revenue growth. Complex sales challenges Complex sales processes present unique challenges due to product/service intricacy, team involvement, and procedural complexities.

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Customer Success—and PLG—as a Profit Center

Heinz Marketing

In this scenario, product users are maybe presented with a new feature or exposed to a new subscription level while they’re actively leveraging the product. By focusing on “CLV, upsell rate, and new revenue growth through cross-sell and advocacy influence” CS teams become more aligned with the entire revenue engine.