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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales?

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Why B2B CMOs are frustrated with ABM platforms

Martech

This process involves using machine learning models to analyze thousands of data points, which help marketers predict which accounts are showing buying signals and are ready to be targeted. This process is far from simple. The not-so-hidden high costs and long contracts ABM platforms are expensive.

B2B 124
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AI-powered martech news and releases: September 12

Martech

Wix.com’s AI theme assistant is designed to streamline and enhance the website design process. AI agents in Oracle Fusion Applications automate business processes and provide personalized insights. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Processing.

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DOJ seeks sale of Chrome in Google antitrust case

Martech

Key proposals : Force Google to sell Chrome browser. Ban exclusive search contracts. The proposed remedies target Google’s ability to cross-promote its products and services, which officials argue has stifled competition. Processing. Separate Android from Search and Google Play (without requiring the sale of Android).

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Automate the Revenue Process in 7 Steps

Sales Hacker

To help take some of the pressure off, companies focus on technology investments to help their sales teams increase win rates and accelerate revenue while automating a lot of the tedious, manual processes that prove to be a bottleneck in the sales cycle. 7 sales processes you can automate now. Modernize the proposal and quote process.

Process 115
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Maximizing sales efficiency with deal desk software

PandaDoc

As businesses and competition grows, more companies are turning to deal desk software to organize their processes and close more deals. These are primarily used in B2B and SaaS companies to help manage complex sales processes, papers, and status updates. It doesn’t need to be more complicated by a lack of organization and process.

Legal 52
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How Marketing Cloud Account Engagement Customers Can Access New Functionality

Salesforce

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Agentforce, Cross-Object Merge Fields, and SMS require Data Cloud as a prerequisite. Data Cloud allows you to unlock all of your data sources – inside and outside the CRM.