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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Its all about offering complementary products or services so you can maximize every transactionall while improving the customer experience. What is cross-selling in sales? Lets dive in.

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Why public relations is thriving in today’s global marketing mix

Martech

The blend of traditional and digital media highlights the ongoing importance of PR in marketing, providing brands with a comprehensive way to communicate that crosses borders and connects with global audiences. They also require information from various internal stakeholders, such as: The product team for product launches.

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Be “Where The Buyer Is At”

Tibor Shanto

While one looks at buyer’s state of readiness to buy, you can cross-reference with length of relationship with incumbent provider. They are out to make you Aware, not of your product, but things they, the buyers are thinking about. At this point they may consider contracting a duct cleaner, or go ductless, (geese only).

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AI-powered martech news and releases: September 12

Martech

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions.

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DOJ seeks sale of Chrome in Google antitrust case

Martech

A forced sale of the Chrome browser and limits on Google’s product connections could change how your ads are delivered, measured and optimized. Key proposals : Force Google to sell Chrome browser. Ban exclusive search contracts. This could also increase competition and transparency in the advertising world. Big picture.

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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

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I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And, just as I mentioned, thats exactly where sales champions shine theyre not just deal-closers but dynamic professionals who go far beyond the basics of selling.