Be “Where The Buyer Is At”
Tibor Shanto
SEPTEMBER 21, 2021
While one looks at buyer’s state of readiness to buy, you can cross-reference with length of relationship with incumbent provider. They are out to make you Aware, not of your product, but things they, the buyers are thinking about. At this point they may consider contracting a duct cleaner, or go ductless, (geese only).
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