Sales Hacker

FEBRUARY 1, 2021

Why is it that companies have a sales process they follow rigorously to win business, yet avoid the same discipline in managing those customers throughout the lifecycle of their contracts? Too often contract cancellation (or non-renewal) comes as a surprise, but it never should. Identify key stages in the lifecycle of a contract.

Customers 103

Customers Contract Cross-sell Account management 103

Sales Hacker

JULY 25, 2022

How to pivot, strategize, and coach. This involves spending 1:1 time with their people to help them strategize, brainstorm, and develop their communication and selling skills so they can grow your pipeline. Where you stand in relation to business goals. Where your problem areas lie. What are their individual responsibilities?

Engineering 117

Engineering Objectives and Key Results Cross-sell Pipeline 117

Sales Hacker

APRIL 6, 2022

And these manual processes take sales reps away from their most important activity: selling. Let’s take a closer look at each word: Configure: Configuration of products and services ensures that what you provide is actually available, meets the buyer’s needs and specifications, and can be delivered according to the agreed-upon contract terms.

Cross-sell 109

Cross-sell Contract Price Finance 109

SaaStr

SEPTEMBER 1, 2021

Traditionally, marketing teams sit down at the beginning of the year, hammer out targets and strategic initiatives and spend the entire year narrowed in on that plan, never wavering despite changing circumstances. Examine strategic performance, tactic effectiveness, lead and opportunities response, and more.

Cross-sell 105

Cross-sell Contract Pipeline Strategize 105

Martech

NOVEMBER 8, 2023

Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. Look back at least three years if you can, specifying the number of products/solutions purchased, renewals, average contract value and other indications of success. The key takeaway? How the decision was made.

Customers 122

Customers Construction B2B Cross-sell 122

SaaStr

NOVEMBER 1, 2022

We remain optimistic about the prospects of cross-border SaaS. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . Org Building Ideas for Cross-Border Companies. That’s too tactical.

GTM 114

GTM Niche Cross-sell Contract 114

Martech

JUNE 27, 2023

In this fast-moving world, I propose a rethink for your website, from the strategic to the tactical. Sell, close. Ecommerce is perfect for selling low-margin replacement parts, financing solutions and warranties. Make sure they review copy for needed updates or strategic changes. When was your website built? Let’s begin.

B2B 113

B2B Customers Cross-sell Price 113

Partners in Excellence

OCTOBER 25, 2016

Wrapped around this is some notion of upsell/cross sell, “Can we expand the relationship with the current customer (individuals)?” There were some minor upgrades, some maintenance contracts, and other things I could sell — but none that would enable me to achieve my quota or goals for the account.

Territory 100

Territory Account management Cross-sell Retail 100

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. Canare says that while there are elements common to all campaigns, there are significant differences depending on what you sell and who you’re selling it to. You have to sell to them differently. They buy differently.”.

E-commerce 122

E-commerce Cross-sell Contract Up-sell 122

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Martech

JUNE 6, 2023

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. And to be fair, it sometimes is a smart move.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

Hubspot

AUGUST 2, 2022

SaaS selling — and SaaS revenue — are distinctly different from traditional sales and require a new approach to maximize their potential. SaaS businesses should also make a concerted effort to establish reliable contracts, identify and convert new customers, and increase monthly revenue generation through both upselling and cross-selling.

Contract 74

Contract Cross-sell Up-sell Clients 74

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

SaaStr

DECEMBER 5, 2023

You don’t want to end up in The Valley of Death, where you can’t get the big dollar contracts. You have to expand your focus on how you sell and make it strategic to the C-suite. When you get to the phase of wanting to sell to Enterprise, it often breaks down at Enterprise needs. The warning — You have to be patient.

GTM 104

GTM Cross-sell Government Legal 104

Sales Hacker

DECEMBER 2, 2019

Take control with the DocuSign agreement cloud, a suite of tools that automates sales contracts and quotes ,all right in your CRM. Create custom contracts in a click, sign them digitally, and automatically pull data back into your opportunities. I’ve been advised and mentored to take a more strategic approach.

Strategize 55

Strategize Contract Strategic planning Drivers/motivators 55

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Highspot

JANUARY 31, 2020

Sales excellence is defined as the consistent outperformance of key growth objectives, achieved by strategic, cross-functional initiatives. Percentage of time spent on selling activities. These strategic additions should either increase sales efficiency or effectiveness — the twin pillars of growing sales productivity.

Growth 98

Growth Quota Sales Contract 98

Salesforce

APRIL 29, 2022

This works whether you sell and deliver energy or act as the delivery system on behalf of a third-party. It created a new strategic initiative by offering zero carbon transition as a service, and embraced the Salesforce platform for a client-centric approach that worked anywhere in the world. Adapt for the future.

Technology 98

Technology Technology Customers Cross-sell 98

PandaDoc

APRIL 20, 2022

Engage in social selling. To clear this up: Outbound sales refers to the process of reaching out to prospects who haven’t indicated a direct interest in buying the product or service you want to sell. Method 1: Engage in social selling. The power of social selling is relationship-based. But they aren’t actually selling!

Cold Call 98

Cold Call Technique Contract Cross-sell 98

Hubspot

JANUARY 3, 2018

None of them lead with a hard sell, and each of them centers around offering value to your prospect. January is the ideal time to upgrade, renew, and cross-sell to existing customers. That way, you’re never trying to sell to them. 5 Ways to Re-Engage with Prospects After the Holidays. Reconnecting with existing clients.

Prospecting 101

Prospecting Cross-sell Clients Contract 101

Sales Hacker

APRIL 21, 2021

It may take days before the rep can actually send a contract for signature. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Creates processes to enhance cross-functional collaboration between sales, marketing, and customer success.

Finance 117

Finance Cross-sell GTM SQL 117

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. No such team in your organization?

Gaming 93

Gaming Cross-sell Referrals CRM 93

Search Engine Land

JUNE 14, 2023

For instance, if you’re selling high-end clothing, you should think twice before giving an affiliate agency carte blanche to work with a range of coupon sites. Question 2: How long is your minimum contract length? Agencies with short-term contracts will work with coupon and deal sites to produce quick revenue.

Contract 83

Contract Cross-sell Territory Niche 83

Salesmate

OCTOBER 15, 2020

You cannot cast your net wide and sell to everyone, so lead qualification is necessary. Sales closing best practices: Avoid complicating your contracts. An up-to-date sales pipeline creates a systematic approach to selling. Only when you know how big your deals are can you start strategizing to increase the deal size.

Pipeline 143

Pipeline Negotiate Appointment Sales 143

Sales Hacker

APRIL 21, 2022

In the early days, most SaaS companies sell to other startups for a number of reasons. It’s simply easier to create a SaaS product for smaller companies.That’s why most SaaS companies focus on selling to other startups in the early stages of the company lifecycle. We started by selling to other startups, mainly YC companies.

Cross-sell 104

Cross-sell Legal Contract Price 104

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”. Short answer: 2020 happened.

Gaming 98

Gaming Cross-sell Sales Finance 98

Martech

SEPTEMBER 24, 2021

Also called “Strategic ABM” by ITSMA, marketers work with account teams to develop and execute highly customized programs for each target account. Companies that implement ABM experience a nearly two-fold increase in annual contract value (ACV) according to research conducted for the ABM Leadership Alliance.

B2B 126

B2B Pipeline Campaign Cross-sell 126

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Why Should You Sell Into Startups? While selling to startups is an evergreen opportunity, it’s important to understand the risks as well.

Sell 107

Sell Minimum Viable Product Objectives and Key Results Cross-sell 107

PandaDoc

AUGUST 22, 2024

SaaS sales is the art of selling software-as-a-service (SaaS), focused on methods to obtain new customers while retaining/upselling existing ones. What makes selling SaaS products different from other types of sales? The combination of tools and features saves time and adds strategic value, improving the number of deals closed.

Contract 52

Contract Cross-sell Legal Drivers/motivators 52

Partners in Excellence

JUNE 30, 2022

Primarily, this is targeted to getting renewals when the current contract terminates. For example, if we sell a technology sales people can use, we want every sales person in the company using it. And, of course, there is cross sell. We try to find opportunities to sell other products within the same account.

Growth 71

Growth Cross-sell Strategize Account management 71

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. So those have been the two things, both deal acceleration, but also allowing us to get closer to our most strategic partner.

Cross-sell 102

Cross-sell Finance Strategize Technology 102

Sales Hacker

JULY 17, 2018

Gartner predicted it will become the default selling framework for most tech vendors that exceed $5 million in annual revenue. There are many factors driving the dramatic shift towards account-based selling: Customer centricity, which is a key tenet of ABS, has become the new mantra. What Is Account-Based Selling?

Cross-sell 72

Cross-sell B2C Sales Represent 72

Sales Hacker

MAY 26, 2021

If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. Sales operations teams bring a system of selling and structure to a sales organization.

Territory 72

Territory Objectives and Key Results Finance Cross-sell 72

Heinz Marketing

SEPTEMBER 16, 2022

Procurement , also known as: vendor management, supplier management, or even sometimes supply-chain management, are the folks who need to ensure that all the i’s are dotted and t’s are crossed. They compile all the legal, contractual, regulatory, strategic, and bureaucratic controls that need to exist to keep a company safe.

Legal 105

Legal Cross-sell Government Contract 105

Hubspot

FEBRUARY 7, 2018

How to know if this job is right for you: Being an AE is a natural next step once you’ve gotten some selling experience under your belt. It’s also harder to learn selling fundamentals when you’re operating solo or in a small team. But account managers also look for upsell and cross-sell opportunities.

Territory 101

Territory Commission Outside Sales Account management 101

Sales Hacker

FEBRUARY 7, 2018

CASE IN POINT: Common mistakes we find that can lead you to believe you are in a launch window: Not distinguishing outliers: One of our client’s database showed a single $200,000 annual contract (ACV) Enterprise deal with a 270-day sales cycle among dozens of $12,000 ACV deals with 28 days sales cycles.

Growth 101

Growth GTM SQL Strategic partnership 101

InsightSquared

DECEMBER 6, 2017

They tackle much of the heavy lifting in Salesforce.com (or other CRM systems) and continuously optimize processes to make lives easier for sales reps and managers, giving them more time to focus on what they do best – sell. They get a kick out of diving into complex datasets and gleaning insights to provide strategic recommendations.

Objectives and Key Results 72

Objectives and Key Results Finance CRM Cross-sell 72