170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions
Sales Hacker
NOVEMBER 15, 2017
Average Contract Value. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. Average Contract Value (ACV) is the average revenue you derive from a single customer in a given period. Click Through Rate (CTR). Account Development Representative.
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