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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

And even if your champion is not a manager, they could have influence, and be a valuable resource in helping you win the sale. A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. A good Customer Relationship Management (CRM) tool is crucial here.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. These are the four steps of the traditional purchase funnel, guiding customers from awareness to purchase.

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What Is a Deal Desk?

Salesforce

This includes everything from securing approvals and ensuring every contract is compliant. Deal desks are essential in industries with complex sales cycles , custom solutions, or strict regulatory requirements. This includes setting prices, drafting custom contracts, and keeping service delivery on track.

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How to Increase Sales Effectively: Expert Strategies for 2025

Salesforce

If a customer pushes for a lower price, negotiate for a longer commitment or expanded scope for instance, dropping the price in exchange for a multi-year contract. Leverage modern tools Start with the basics: tools like customer relationship management (CRM) systems, sales enablement platforms , and sales engagement platforms.