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And even if your champion is not a manager, they could have influence, and be a valuable resource in helping you win the sale. A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. A good CustomerRelationshipManagement (CRM) tool is crucial here.
You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. These are the four steps of the traditional purchase funnel, guiding customers from awareness to purchase.
This includes everything from securing approvals and ensuring every contract is compliant. Deal desks are essential in industries with complex sales cycles , custom solutions, or strict regulatory requirements. This includes setting prices, drafting customcontracts, and keeping service delivery on track.
If a customer pushes for a lower price, negotiate for a longer commitment or expanded scope for instance, dropping the price in exchange for a multi-year contract. Leverage modern tools Start with the basics: tools like customerrelationshipmanagement (CRM) systems, sales enablement platforms , and sales engagement platforms.
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