SaaStr

MARCH 13, 2025

.” It’s a phenomenon where customers are paying real money, but not in the way we’re used to in traditional SaaS. It creates urgency and investment from potential customers. Contract Length Progression: Are you seeing movement from 3 to 6 to 12-month contracts?

Growth 110

Growth Strategic partnership Contract GTM 110

SaaStr

MAY 7, 2024

Dear SaaStr: What’s a Resonable Discount for an Annual Contract? How About a 3 Year Contract? Before then, think instead about marking up the prices of non-annual contracts to account for churn. You’ll likely want non-annual contracts to be priced 20%-30% higher to account for the effect of churn, but the exact % can vary.

Contract 114

Contract Price Commission Closing 114

SaaStr

MAY 12, 2023

Annual Contracts Didn’t Boost NRR, And Even Multi-Year Contracts Only Had a Modest Impact on NRR. We tend to intuitively think annual contracts help combat churn, but they really don’t — they just defer it. Let customers buy the way they want to buy. #2. This data confirms that.

Contract 145

Contract Closing Customers Sales 145

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 124

Customers Networking UX Engineering 124

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. This is the feature that allows a unified view of front-end and back-end customer data. “How do we provide more value to our existing customers?” ” Pinkerton asked.

Assembly Line 110

Assembly Line Contract B2C GTM 110

Sales Pop!

FEBRUARY 11, 2022

Technology has revolutionized customer service. Businesses can use many technologies to engage with customers and fulfill their requests. New technologies are emerging that will transform the way companies deliver customer service in the years to come. Why You Need Tech for B2B Customer Service.

Service 243

Service B2B Customers Represent 243

Martech

SEPTEMBER 20, 2024

Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. million Bank of America customers was stolen through the systems of Infosys McCamish. Review the contract There are times in business when a lawyer is called for. Go over the contract with a legal expert.

Government 117

Government Legal Contract Commission 117

Sales Hacker

JANUARY 7, 2025

Because I think when you start having the signal that, I’ve got a product market fit, I’ve got organic traction, I can win, I can keep my customer. On how those customers are buying, who are the trust advisors? I like what you say about making sure the market is pulling you. Okay, let’s go on invest.

GTM 117

GTM Sell Customers Cold Call 117

Iannarino

JULY 31, 2021

The Lost Art of Closing shows you how to proactively lead your customer and close your sales. Key Result Two: Exchange of contracts (either we provide them our contract, or the client provides us with theirs). Key Result Two: Exchange of contracts (either we provide them our contract, or the client provides us with theirs).

Objectives and Key Results 342

Objectives and Key Results Contract Sales Clients 342

Sales Pop!

MAY 30, 2023

Contract job boards can be a fantastic resource to connect with employers and secure exciting contract positions. To help you make the most of contract job boards, we’ve put together a comprehensive guide with valuable tips and tricks. Contract jobs on the Quality Contracts site for example.

Contract 130

Contract Negotiate Referrals Networking 130

Salesforce

JANUARY 8, 2024

You’ve heard the adage about salespeople telling a customer “Of course we can do that!” Sales contracts are vital to completing any business transaction. This guide will teach you how to draft a bulletproof sales contract. What you’ll learn What is a sales contract? ” to close a sale.

Contract 108

Contract Process Legal Real Estate 108

SaaStr

FEBRUARY 27, 2023

So we’ve done a few good posts on SaaStr about how to steal a customer / prospect from a competitor on SaaStr here: How to Steal a Customer From the Competition (a good one) Want to Steal a Customer From the Competition? It’s that simple: A customer 6 months into a 12-month contract?

Contract 130

Contract Commission Price Sales 130

Martech

AUGUST 19, 2024

That means there’s an increased likelihood of terminating the contract because the tool is no longer needed and/or its champion is gone. When businesses are trying to build a customer base, they often undercut the existing players in price. Flexible contract terms and proactive support can help too.

B2B 114

B2B Contract Consult Price 114

SaaStr

JANUARY 15, 2025

She was a salon owner for 10+ years and an early customer of Mangomint’s. What was interesting is no other SaaS company approached it in the way that customers were used to. Instead, they bring something more valuable: an authentic understanding of customer challenges. 10 Ways Sales is Different in Vertical SaaS 1.

Contract 110

Contract Sales Cold Call Trust 110

Veloxy

DECEMBER 21, 2021

Maximizes Selling Time : By automating non-selling activity, you’re giving your sales team more time to spend with their customers. By automating Salesforce, individual salespeople see a 124% increase in customer engagement ! This is where the real impact on revenue comes to play. inbox activity, content engagement, etc.).

Tradeshows 348

Tradeshows Contract Sales Contact 348

SaaStr

OCTOBER 14, 2024

A few bits of advice you hear a lot in SaaS that I think often don’t really work in practice: Move to annual contracts to generate more cash. Sure, if customers want to pay annually for a discount — do it. Your customer acquisition costs need to be low — in all segments of the market. Never build a custom feature.

Contract 120

Contract Engineering Product Customers 120

Martech

OCTOBER 21, 2024

Naturally, the client was upset, having paid a significant amount upfront for developing reports, assuming any custom coding was part of the original fee. The client took screenshots of the reports and canceled the contract. It’s your data, and any contract should ensure ownership stays with your organization, not the agency.

GTM 122

GTM Contract Clients Campaign 122

SaaStr

NOVEMBER 30, 2024

A related post here: The 1 Simple Test to Know if You’ve Actually Hired a Real VP of Product or Customer Success … Or Not (note: an updated SaaStr Classic post) The post The 30-Day Test: How to Know if Your VP of Sales Will Succeed appeared first on SaaStr.

Pipeline 121

Pipeline Contract Sales Growth 121

Salesforce

SEPTEMBER 19, 2024

Advanced Edition has all the same functionality as Growth Edition, plus additional features that help small businesses reach customers faster, optimize their journeys, and better understand their customers with predictive AI. You can also customize how individuals are distributed to different paths when testing journeys.

Territory 126

Territory Launch Growth Contract 126

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Contract 108

Contract Negotiate Strategize Technology 108

SaaStr

APRIL 2, 2025

Today it’s at: $800m ARR Growing 22% 20% Free Cash Flow Margins Modest re-acceleration in revenue growth and new customer count — but not NRR Roots are SMB, but 60% of ARR comes from mid-market and enterprise today And a $4B market cap, so 5x ARR Freshworks is getting a bit of a second wind, which is great to see!

Drivers/motivators 106

Drivers/motivators Contract B2B Growth 106

PandaDoc

MARCH 27, 2025

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Its all about offering complementary products or services so you can maximize every transactionall while improving the customer experience. Sounds like a win-win, right? How does cross-selling work?

Cross-sell 52

Cross-sell Sell Customers Legal 52

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. In the Winter ’25 release, we are expanding new functionality in Account Engagement to all customers on Growth, Plus, Advanced, and Premium.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Sales Gravy

JANUARY 1, 2025

Onthis episode of The Sales Gravy Podcast, Harriet Mellor shares proven strategies for maximizing trade show ROI with personalized outreach, leveraging CRM tools, and building lasting relationships that convert leads into valuable long-term customers. This includes keeping detailed notes in your customer relationship management (CRM) system.

Follow-up 98

Follow-up CRM Contract Customer Relationship Management 98

SaaStr

NOVEMBER 27, 2024

Mangomint has one onboarding manager for every two sales reps, but with no contracts and a 30-day free trial, onboarding starts during the trial. For Mangomint, giving customers 3-6 weeks to onboard (vs 1-2) really takes the pressure off and produces better results. For Mangomint customers, this software is their operating system.

Appointment 103

Appointment Contract Commission Niche 103

Iannarino

JULY 4, 2021

Many salespeople, though, launch the sales conversation with a firm intention to secure a signed contract and an agreement to install their “solution.” The Lost Art of Closing shows you how to proactively lead your customer and close your sales. But they’re not the only threat out there. No more pushy sales tactics. Too Little Value.

Contract 337

Contract Contact Clients Prospecting 337

Sales Hacker

OCTOBER 11, 2024

But when it comes to those lengthy security questionnaires, the endless back and forths between you, your security team, and the customer can often cause deals to stall out, leaving your deal at risk and dollars on the table. For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed.

GTM 115

GTM X-functional Pipeline Construction 115

Partners in Excellence

FEBRUARY 28, 2024

The commonality between the two of us is the obsession around helping customers solve complex problems and create great value. My obsession to provide Customer Value Written by Christian Maure r Dave, thank you very much for picking up the challenge. That’s how my obsession to provide customer value was borne.

Customers 139

Customers Contract Consult Up-sell 139

SaaStr

JANUARY 25, 2025

billion in capital funding and worked with 5,000 customers across North America and Europe The SaaS world has changed dramatically. Flexible Payment Terms Are Your New Secret Weapon The old way of rigid annual contracts isn’t cutting it anymore. It was how customers had to pay for it. in just two years. Yes, forty.

Contract 93

Contract Growth Pipeline CRM 93

Martech

SEPTEMBER 12, 2024

And there’s this, from The Wall Street Journal’s article on AI spending: Now, here are this week’s AI-powered releases: Yext’s Yext Social is an AI-powered social media management solution that manages local customer engagement at scale globally. AI Revenue Maximizer optimizes ad placements and durations to maximize revenue.

Cross-sell 110

Cross-sell Construction Legal Contract 110

Martech

FEBRUARY 7, 2025

Contract timing My team once negotiated a contract with a new vendor where timing was critical. By collaborating with our procurement team, we negotiated a delayed contract start date while signing in time to secure the incentives. It also signaled that we valued them as partners.

Contract 100

Contract Non-Profits Hospitality Negotiate 100

Sales Pop!

NOVEMBER 5, 2021

We needed multiple contracts with hardware and software vendors. I contracted with the Austrian government to explore open source’s possibilities. In our case, we retain customer data for a maximum of 35 days. Alternatively, a customer can choose to have backup data eliminated along simultaneously with the live database.

Pipeline 241

Pipeline CRM Territory Contract 241

Martech

SEPTEMBER 26, 2024

PR professionals protect brand reputation by handling crises, responding to customer feedback and capitalizing on opportunities. Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide.

Territory 128

Territory Contact Pitch Cross-sell 128

Partners in Excellence

MARCH 7, 2025

” As we dove into it, their markets were OK, customers were still growing and investing. Sellers aren’t spending enough time working, deeply, with their customers to help them move through their buying cycles. Completely different markets/industries, both high performing in their segments. But they were deeply frustrated.

Contract 62

Contract Legal Represent Meeting 62

SaaStr

MARCH 23, 2025

Technical customers report that tasks that previously took weeks are now completed in hours. When Graham joined in February of last year, Codeium had approximately 200 customers generating low single-digit millions in revenue, combining self-service and enterprise annual contracts.

GTM 98

GTM Territory Pipeline Growth 98

Sales Hacker

NOVEMBER 10, 2023

Contract renewal dates. A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time.

GTM 125

GTM Intrinsic Customers Contract 125

Hubspot

NOVEMBER 12, 2024

In the end, it became one of the biggest contracts we had ever secured at that time. "As In one case, this approach reengaged a prospect who had gone silent for three months, leading to a signed contract within two weeks. A gentle approach and the option to end the conversation often encourage a response. “In

Prospecting 81

Prospecting Contract Follow-up Pitch 81