Martech

AUGUST 10, 2022

Contracts are complex for a reason. I’ve seen and heard of my share of contract gotchas. When you decide to churn from the vendor, does your contract allow you to keep and use the data you’ve pulled into your CRM or other systems after the relationship ends? Here are some generalizations to look out for.

Contract 115

Contract Contact Price Legal 115

Salesforce

JANUARY 8, 2024

You’ve heard the adage about salespeople telling a customer “Of course we can do that!” Sales contracts are vital to completing any business transaction. This guide will teach you how to draft a bulletproof sales contract. What you’ll learn What is a sales contract? ” to close a sale.

Contract 110

Contract Process Legal Real Estate 110

SaaStr

FEBRUARY 27, 2023

So we’ve done a few good posts on SaaStr about how to steal a customer / prospect from a competitor on SaaStr here: How to Steal a Customer From the Competition (a good one) Want to Steal a Customer From the Competition? It’s that simple: A customer 6 months into a 12-month contract?

Contract 128

Contract Commission Price Sales 128

SaaStr

MAY 1, 2021

In scaling the cash-flow side of SaaS, there’s almost nothing more powerful than a nnual contracts combined with prepaid cash. Because the earliest chance the customer has to churn is 12 months hence. But … to go to annual pricing or not … . Once you have a brand that customers trust, more will prepay annually.

Contract 114

Contract Trust Price Up-sell 114

PandaDoc

MARCH 27, 2025

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Its all about offering complementary products or services so you can maximize every transactionall while improving the customer experience. Sounds like a win-win, right? How does cross-selling work?

Cross-sell 52

Cross-sell Sell Customers Legal 52

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. Retention of the existing customer base should be prioritized.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

SaaStr

OCTOBER 25, 2021

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? ” and “Something we found really effective at CoursKey, and other vSaaS businesses will likely find as well: Instead of running pilots, sign a multi-year contract but give them an opt-out after 3-6 months. .” And it was early.

Price 126

Price Contract Referrals Contact 126

SaaStr

JANUARY 25, 2025

billion in capital funding and worked with 5,000 customers across North America and Europe The SaaS world has changed dramatically. Flexible Payment Terms Are Your New Secret Weapon The old way of rigid annual contracts isn’t cutting it anymore. It was how customers had to pay for it. in just two years. Yes, forty.

Contract 93

Contract Growth Pipeline CRM 93

Martech

SEPTEMBER 26, 2024

PR professionals protect brand reputation by handling crises, responding to customer feedback and capitalizing on opportunities. Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide.

Territory 131

Territory Contact Pitch Cross-sell 131

Sales Hacker

OCTOBER 11, 2024

But when it comes to those lengthy security questionnaires, the endless back and forths between you, your security team, and the customer can often cause deals to stall out, leaving your deal at risk and dollars on the table. For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed.

GTM 116

GTM X-functional Pipeline Construction 116

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. In the Winter ’25 release, we are expanding new functionality in Account Engagement to all customers on Growth, Plus, Advanced, and Premium.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

SaaStr

MARCH 21, 2022

Q: Dear SaaStr: When should a SaaS Company allow Month-to-Month contracts vs requiring 12-month commitments? Annual contracts combined with prepaid cash are a huge benefit. Because the earliest chance the customer has to churn is 12 months hence. Because the earliest chance the customer has to churn is 12 months hence.

Contract 103

Contract Price Trust Up-sell 103

Hubspot

SEPTEMBER 12, 2024

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. B2B buyers view their providers as potential partners, and as such, they’ll perform a much more thorough evaluation of all the pros and cons before they commit to a potentially lengthy contract.

B2B 81

B2B B2C Tradeshows Contract 81

Iannarino

JULY 19, 2021

Generally, after you agreed with your client on a solution, you would present it and provide a formal proposal and pricing. At this point, you may or may not need to provide a presentation, but you will eventually have to provide your client with a proposal and a contract. Presentation and Proposal. ” You need to make sales.

Conversion 333

Conversion Clients Sales Presentation 333

Martech

JULY 12, 2023

Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.

Price 98

Price Negotiate Contract CRM 98

SaaStr

FEBRUARY 4, 2022

Q: Dear SaaStr: Should We Allow Refunds in a Multi-Year SaaS contract Paid Upfront? They’ll say never allow refunds in a multi-year contract: Sales will hate it, especially if there is an explicit or implicit clawback if they do. Customer Success will hate it because it’s a discussion they just don’t want to have.

Contract 111

Contract Finance Closing Product 111

SaaStr

JULY 25, 2022

SaaS pricing can be overwhelming when there are unlimited paths and opportunities that exist. Even though most companies acknowledge its importance, SaaS founders often choose a simplistic approach to pricing—that is, if they don’t choose to ignore it altogether. Making pricing work for your business.

Price 107

Price Product Drivers/motivators Contract 107

SaaStr

MARCH 23, 2024

Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially? Yes, most of us at first under-price and then slowly raise prices as we gain confidence. Founders know the value of a key logo can be 10x-100x the value of the contract itself. Most especially in the early days. And that’s OK.

Price 111

Price Contract Closing Customers 111

Martech

SEPTEMBER 2, 2022

If you’re one of those shoppers (like me) who looks at the price first, deciphering customer data platform (CDP) pricing will frustrate you. CDP pricing is complicated for two reasons. CDPs have different “origin stories,” and their pricing is often a relic of what they used to be and do.

Customers 120

Customers Price Contract Service 120

PandaDoc

OCTOBER 15, 2024

Deal desks can incorporate large teams of relevant stakeholders within sales, finance, product marketing, product management, legal, customer success, and more as needed. Paying attention to customer needs is an imperative part of revenue operations. Reduce your sales cycle and improve your close rate today with PandaDoc.

Legal 52

Legal Contract Cross-sell Finance 52

Hubspot

SEPTEMBER 6, 2024

Even when talks progress all the way to a signed contract, they will never be as engaged as they were in that initial moment when a problem arose and curiosity about your solution struck. When a prospect first reaches out for more information, I’ve found that engagement is at its peak.

Closing 80

Closing Contract Technique Sales 80

Sales Pop!

SEPTEMBER 7, 2023

Assess Your Company’s Water Needs Before you start comparing plans and prices, take some time to consider the amount of water your business uses on a daily, weekly, and monthly basis. Review the Supplier’s Reputation Before signing any contracts, take the time to review the supplier’s reputation in the industry.

Contract 162

Contract Price Service Consult 162

SaaStr

MAY 27, 2022

But 74% of you find your Paid Pilots convert to Paid Customers at the end of the pilot. 41% of you have sales do some customer onboarding, not just CS or other specialists. Should sales just disappear once the contract is signed? #5. 59% of you have raised prices this year. Fix this, and watch sales go up. #16.

Price 134

Price Niche Up-sell Contract 134

ClickFunnels

OCTOBER 12, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact details. A lead magnet is something that you offer to potential customers in exchange for their email addresses.

Lead generation 244

Lead generation Contact Contract Price 244

Hubspot

DECEMBER 20, 2024

But, one use case I havent seen talked about as much is AI pricing models. So why not apply AIs data-driven approach to pricing models and optimization, too? I wanted to learn more about AI pricing models and how AI can help optimize pricing for all industries, so I talked to the experts.

Price 36

Price Construction Cold Call Contract 36

PandaDoc

MARCH 25, 2025

You choose a price based on size, add any extras, and send your customers on their way. You need to evaluate pricing, implementation, features, integrations, and ongoing support. Because of the hefty price tag, complex sales lead to a longer sales cycle than transactional sales. Take buying a CRM, for example.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

PandaDoc

SEPTEMBER 28, 2022

A wide variety of possible price negotiation strategies exist but all of them have a common baseline. Customers often try to haggle at the last minute when it’s really too late to back out of previous agreements. Expect to be much more efficient at the following: How do I negotiate the price politely? Be ready to push back.

Negotiate 98

Negotiate Price Gaming Contract 98

Search Engine Land

JULY 22, 2024

Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. With limited time to publish shopping lists, send email blasts and do social media posts, try increasing your pricing because you have to make up for the lack of quantity this year. This year’s space is limited.

Niche 98

Niche Retail Promote Follow-up 98

SaaStr

JANUARY 15, 2021

Turns out though, that in the vast majority of six-figure contracts, virtually every seven-figure contract, and quite a few five-figure contracts … there’s always a services component. I remember the first time I experienced this confusion myself, on one our first high-five figure contracts.

Service 137

Service Contract Price Negotiate 137

Hubspot

AUGUST 26, 2024

I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. No one is going to sign a contract on your first outreach, and they probably won’t even respond to your email or answer the phone.

Follow-up 85

Follow-up Contract Sales Technology 85

Sales Pop!

OCTOBER 18, 2021

Sales setup is a set of tools and technologies that your salespeople use to generate leads (potential customers), store contact information , generate offers, get signups, and communicate effectively with both the rest of your team and your customers. The tool is best used when you have a clearly defined customer profile.

Prospecting 213

Prospecting Price CRM Lead generation 213

SaaStr

SEPTEMBER 3, 2023

If your customers love and trust you, they buy more from you More products, more seats, bigger editions, more use cases Seen this in every single SaaS company I've ever worked with Few do everything they could here — Jason ✨Be Kind✨ Lemkin  (@jasonlk) August 27, 2023 In simpler times, this thinking is a positive. Almost no one.

Customers 114

Customers Price Contract Growth 114

Hubspot

JULY 10, 2024

These processors make it easy for businesses of all sizes to accept payments from customers globally and in person, making them a critical component for anyone who sells goods or services. As the way customers pay continues to evolve with technology, payment processing platforms will be more essential for businesses.

Process 74

Process Retail Appointment Price 74

Partners in Excellence

MARCH 7, 2025

” As we dove into it, their markets were OK, customers were still growing and investing. Sellers aren’t spending enough time working, deeply, with their customers to help them move through their buying cycles. Completely different markets/industries, both high performing in their segments. But they were deeply frustrated.

Contract 62

Contract Legal Represent Meeting 62

Martech

JANUARY 20, 2023

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Explore platform capabilities from vendors like Blueconic, Tealium, Treasure Data and more in the full MarTech Intelligence Report on customer data platforms.

Customers 113

Customers Contract Quota Price 113

Sales Pop!

NOVEMBER 18, 2022

Yours will, of course, be customized to your business but let’s look at some that matter in any model. And how will future government decisions about unemployment benefits affect your clients’ workforces and customers? And what of the impact of virtual alliance, channel and delivery partnering and the streamlining of contract vehicles?

Real Estate 212

Real Estate Healthcare Government Objectives and Key Results 212

PandaDoc

MARCH 25, 2025

Instead of building tools that fit your specific needs (and budget), they focus on enterprise-level solutions with sky-high price tags. Your team spends days manually creating proposals, tracking contracts, and managing documents while large enterprises use automated systems that zoom through these tasks in minutes. The result?

E-commerce 52

E-commerce Contract Legal Price 52