Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing.

B2B 113

B2B GTM Cross-sell Cold Call 113

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Study “market share capture” strategies and how to finance them.

GTM 129

GTM Market share Growth Technology 129

Salesforce

OCTOBER 12, 2021

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts. Not exactly.

Gaming 98

Gaming Cross-sell Sales Finance 98

Sales Hacker

JANUARY 13, 2021

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

GTM 88

GTM Negotiate Profit margin Contract 88

SaaStr

MAY 27, 2020

So people were paying people to take their futures contracts. Why is financing hard right now? It’s very difficult to get financed. So the market hates uncertainty. And then one day the whole market resets to the seven times. So that kind of price discovery makes financing very difficult.

Finance 110

Finance Government Price Contract 110

Sales Hacker

SEPTEMBER 11, 2020

This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. Conduct an RFP process and negotiate contract terms among the front-runners. – Marcus Lo, Head of Finance, Crunchbase. Go Find Your Unicorn.

Sell 106

Sell Minimum Viable Product Objectives and Key Results Cross-sell 106

SaaStr

MARCH 31, 2022

Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. And with that being said, today we’re going to discuss how you assess that, how you become successful on these. You need to get those transactions to kind of get that high velocity movement going.

Cross-sell 105

Cross-sell Finance Strategize Technology 105

PandaDoc

FEBRUARY 28, 2025

Align on goals : Collaborating on go-to-market strategies, engagement efforts, and shared KPIs can help departments work more effectively towards the common objective of driving revenue growth. Invest in effective automation tools : These help with anything from lead nurturing and pipeline tracking to contract management.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

Sales Hacker

FEBRUARY 5, 2019

If you have a product that is absolutely crushing it in SMB/mid-market, you may be tempted to dive straight into the Enterprise market. Who could avoid dreaming of those seven-figure deal sizes, 3-year contracts, and trophy logos? Related: The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy.

Product 67

Product Contract Cross-sell Account management 67

PandaDoc

MARCH 17, 2025

At first glance, revenue operations (RevOps) and financial operations (FinOps) may seem like completely different functionsone focused on driving revenue and the other on managing finances. The concept of RevOps is to ensure revenue efficiency and business processes are unified across all your go-to-market functions.

Legal 52

Legal Finance Strategize Growth 52

SaaStr

AUGUST 27, 2019

How to Design a Sales Comp Plan to Get You to $100M with Work-Bench, Movable Ink, MongoDB and Concert Finance. Sanj Sanampudi | Co-Founder & CEO @ Concert Finance. First step, we have who has worked with a number of SAAS companies in New York City as a CFO, and is now CEO of Concert Finance, a sales commission platform.

Territory 63

Territory Contract Cross-sell Drivers/motivators 63

Sales Hacker

NOVEMBER 15, 2017

Average Contract Value. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. Go-to-Market Strategy.

B2B 105

B2B E-commerce Cold Call Represent 105

SalesLoft

JUNE 21, 2022

Your legal and finance teams are likely reviewing and negotiating vendor contracts. Sales Management, Finance, and Legal Teams. Multiple contracts to negotiate and manage. That’s right, it isn’t just a revenue issue. IT is ensuring security compliance and compatibility for each software application. Points of Failure.

Negotiate 52

Negotiate Legal Finance Technology 52

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

AUGUST 25, 2023

We’ll continue on our mission to provide real stories/strategies/insights from the best go-to-market operators on the planet, spanning sales, marketing, customer success, operations/enablement, product and hiring. Oh, and remember that 92% of the lifetime value comes after they commit and sign the contract! Very simple.

GTM 53

GTM Contract Cross-sell Account management 53

Lead Fuze

DECEMBER 1, 2021

SMB and mid-market businesses may be tempted to go straight into selling to enterprise. Those deals are large, with 3 year contracts and prestigious logos. One of the most important parts about being a successful SaaS company is understanding how to go-to market. We even included some examples for you.

Sell 52

Sell Account management Contract Price 52

SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” However, you should spend a similar amount of time on how you can innovate in your go-to-market team. Of course, product innovation is very important, but we often forget how important going to market innovation is.

Legal 52

Legal Prospecting Customers Contract 52

CloserIQ

APRIL 8, 2019

If the CEO isn’t talking to customers, talking to sales, or talking to finance experts, then pricing could be responsible for the company’s most heart-wrenching challenges—challenges that the team doesn’t even realize are related to pricing because it’s never a point of discussion, research or reconsideration. Conclusion.

Price 59

Price Finance Sales Contract 59

Sales Hacker

DECEMBER 2, 2019

Take control with the DocuSign agreement cloud, a suite of tools that automates sales contracts and quotes ,all right in your CRM. Create custom contracts in a click, sign them digitally, and automatically pull data back into your opportunities. Most recently she worked at Crayon, which is an early-stage market intelligence platform.

Strategize 55

Strategize Contract Strategic planning Drivers/motivators 55

SaaStr

AUGUST 5, 2019

And recently we raised around from Goldman Sachs in September of last year to fuel our go-to-market expansion. And so the initial sale to us in a SaaS situation is all about establishing that value contract. What is the value that the customer is going to see? They are like Kleiner Perkins, Google Ventures.

Gaming 81

Gaming Customers Construction Contract 81

SaaStr

JUNE 2, 2021

And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. It’s the same in sales tech, the space we’re in, in finance tech, in develop deployment tech. Whatever part of SAS you’re in, it’s crowded, and there’s an incumbent you’re up against.

Sales 98

Sales Up-sell Price Start-ups 98

Lead Fuze

JANUARY 1, 2022

OEM licenses are larger than direct to end-user contracts because the licensee is usually pushing out software to their entire customer base or a large portion of it. One OEM contract can give thousands or tens of thousands access to licensors software. Market exposure. Licensing OEM software Sellers. Exclusivity.

Negotiate 52

Negotiate Profit margin Contract Price 52

Lead Fuze

DECEMBER 1, 2021

SMB and mid-market businesses may be tempted to go straight into the Enterprise market. Those deals are large, with 3 year contracts and prestigious logos. One of the most important parts about being a successful SaaS company is understanding how to go-to market. We even included some examples for you.

Product 40

Product Account management Contract Price 40

SaaStr

JULY 29, 2022

I think it is possible to get some revenue-based financing here, for sure, both from SVB and others, and also new emerging vendors from Pipe and on, you can get some. And it became a massive capital sink, as the company changed its go-to market around five million in revenue. It’s really an existential challenge.

Price 111

Price Product Start-ups Niche 111

The Lost Book of Sales

JULY 12, 2021

What they will say instead, both to each other and to the rest of the industry, is "Great technology — too bad they can't market." " You are not likely to get financing from anybody with experience. The quotation marks around data are key, of course, because we are still operating in a low-data situation.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. At GitHub, primary GTM plays serve as the foundation for not just Revenue, but also Product, Marketing, Finance, and other teams – all internal and cross-functional partners. 7 CRO tips for smarter annual planning 1.

GTM 67

GTM Objectives and Key Results Quota Real Estate 67

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 86

GTM Pipeline Healthcare Sales 86

SaaStr

AUGUST 20, 2020

To date the company has raised over $132M in financing from some of the best in the business including Sequoia, a16z, Index, Greylock and Kleiner Perkins to name a few. We had so many inbound referrals, and in terms of recruiting and hiring, people knew that there were a lot more roles on the go-to-market and business side.

Sales 110

Sales Price Quota Start-ups 110

Sales Hacker

DECEMBER 8, 2020

Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. The world of tech sales must become a more diverse place.

Sales 116

Sales E-commerce Technology Technology 116

SaaStr

MARCH 12, 2019

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. As for Erica, under her CRO role, she leads all go to market functions including marketing, sales, operations, customer success, services, and support.

Contract 85

Contract Sports Cross-sell Start-ups 85

SaaStr

JANUARY 17, 2020

To date, Automation Anywhere has raised over $840m in financing from Salesforce Ventures, Workday, General Atlantic and NEA, to name a few. What other elements of the contract should startups really spend a lot of time focusing on? I think letting a customer tell your story is a very, very powerful way from a go-to market standpoint.

Pitch 69

Pitch Contract Objectives and Key Results Negotiate 69

SaaStr

OCTOBER 22, 2020

But I think the ultimate test of that, you want to launch when you know you have repeatability in your go-to-market. Harry Stebbings: Can I ask in terms of the measurements in that pipeline, I always believe that it has to be tied, when you’re measuring marketing team success, it has to be tied directly to a revenue number.

Pipeline 90

Pipeline Cross-sell Launch Start-ups 90

Sales Hacker

DECEMBER 17, 2019

Take control with a DocuSign agreement cloud, a suite of tools that automated sales contracts and quotes all in your CRM. Great custom contracts, get them signed and pull data back into your opportunities. The second thing is that customer financing is a really powerful thing. The first is DocuSign. That’s the first thing.

Cross-sell 53

Cross-sell Contract Sales Up-sell 53

SaaStr

MARCH 11, 2025

The Top 4 Mistakes DeepL Made Along the Way: Underestimating Legal Complexity – DeepL initially delayed hiring dedicated US legal resources, creating bottlenecks when adapting contracts and processes for the American market.

Legal 76

Legal Territory Pipeline Finance 76

Salesforce

FEBRUARY 12, 2025

If youre a small business owner managing finances, speaking to customers, making decisions, and handling operations independently, youre a sole proprietor. Finance management: You’re responsible for every penny that flows in and out, so tracking daily expenses, ensuring a healthy cash flow, and settling debts are crucial.

Legal 52

Legal Finance Contract CRM 52

SaaStr

JULY 19, 2019

Why is it no longer to come into large enterprises with a small contract and expand? Peter Yared: Definitely I’ve had a lot of experience building teams, I’ve had a lot of experience with go-to-market. They’re doing customer service, and accounting, and finance, and inside sales.

Cross-sell 63

Cross-sell Up-sell Start-ups Engineering 63