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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market.

Price 72
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How to identify high-churn personas in B2B and mitigate their risk

Martech

That means there’s an increased likelihood of terminating the contract because the tool is no longer needed and/or its champion is gone. There are always leaders who prioritize low prices over the value products provide. The churn for this persona is high because they are likely to switch to lower-priced providers.

B2B 117
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Maybe Every SaaS Contract Should Have An Automatic Out Clause

SaaStr

Salespeople pushing you to sign multi-year contracts you don’t want. Traditional SaaS sales is incented to close 1+ year contracts without no outs as quickly as possible, and where possible, for every possible seat you might ever use in Year 1. That’s the game. Being “qualified out” by a BDR.

Contract 115
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How to Use AI to Close More Sales

Hubspot

Even when talks progress all the way to a signed contract, they will never be as engaged as they were in that initial moment when a problem arose and curiosity about your solution struck. When a prospect first reaches out for more information, I’ve found that engagement is at its peak. Want some quick wins?

Closing 80
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Dear SaaStr: How Do I Learn to Close Big Enterprise Deals … Better?

SaaStr

For example, a $25k pilot can grow into a $1M+ enterprise-wide contract over time. Enterprises often hesitate to commit to large contracts upfront, so offering a short-term PoC can help you get your foot in the door and build trust. Simplify your pricing, contracts, and approval processes. Start Small, Then Expand.

Closing 65
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Is Your Sales Customer Experience Twice As Good?

Anthony Cole Training

We were at my brother Ray’s football game and so I went to the concession stand, looked at the prices of candy and bought 5 – yes, count them – 5 Three Musketeers candy bars. This made me think of business and sales and pricing and competition and, somehow, I ended up thinking about this. He gave me the quarter.

Customers 195
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Painless and profitable: Our guide to winning at price negotiation

PandaDoc

A wide variety of possible price negotiation strategies exist but all of them have a common baseline. In this article, we’ll help you find answers to the most important questions that all business owners and salespeople should have in their arsenal when negotiating prices with their customers. How do I deal with difficult customers?