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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. What you can do is focus on metrics that lead to those results. Document Crunch – announced a $21.5M

GTM 115
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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Annual contract value (ACV) The average annual revenue generated per customer contract. A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation.