Sales Hacker

NOVEMBER 14, 2023

He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 101

GTM Growth Referrals Contract 101

SaaStr

MARCH 12, 2019

He provides an in-depth guide to driving revenue growth at your company and what to expect at each stage. The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. Thirty, 50% revenue growth.

Growth 102

Growth Cross-sell Contract X-functional 102

SaaStr

MARCH 22, 2023

Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Is there a recipe or formula that will predict the success of a pre-growth, high-potential company? It was inevitable. This is important.

Growth 104

Growth Cross-sell GTM Up-sell 104

Martech

NOVEMBER 7, 2024

The not-so-hidden high costs and long contracts ABM platforms are expensive. Many providers require long minimum contracts, often locking companies into a year or more of service with six-figure annual fees. Agency partners Consider working with an agile and modern agency partner specializing in ABM.

B2B 133

B2B Contract GTM CRM 133

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Until we can see a realistic path to contracting, it’s not.

Go To Market 80

Go To Market Up-sell Sales Strategize 80

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. For example, if you’re trying to drive user growth, you want the least amount of pricing friction.

Price 109

Price Growth Objectives and Key Results Cross-sell 109

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

JANUARY 19, 2024

In previous discussions, I’ve emphasized the pressing need for investment in enablement to drive lasting revenue growth , especially in today’s volatile economy. Airtight collaboration across go-to-market teams eliminates waste and enhances seller capacity.

Strategize 64

Strategize Growth Quota Sports 64

SaaStr

SEPTEMBER 5, 2022

Product-led growth (PLG) companies have become a major trend in the world of SaaS over the last few years. These companies are characterized by being product-led; in other words, conversion, retention, and growth are led by the product itself. Many product-led companies do not go to market with the right pricing.

Contract 116

Contract Price Growth User Experience 116

InsightSquared

MARCH 6, 2018

It will also ensure you have a solid foundation for growth, reducing the need to fix broken systems and bad habits later on. They’ll ensure guidelines are properly adhered to and contracts are being executed, all while simultaneously working to eliminate barriers that slow down the contracting process. Go-to-market strategy.

Contract 119

Contract CRM Territory Sales 119

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 72

GTM Growth Profit margin Contract 72

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 99

GTM X-functional Pipeline Construction 99

Sales Hacker

JULY 29, 2019

Today he’s discussing how to go to market with an enterprise solution. If you missed episode 67, check it out here: PODCAST 67: How Data and Metrics Fuel Revenue and Company Growth w/ David Zwerin. Ed is the co-founder and President of Seismic, where he leads the company’s go-to-market efforts. About Seismic.

Go To Market 58

Go To Market Electricity Healthcare Education 58

Salesforce

SEPTEMBER 27, 2021

Recognize the upsell opportunity in an extreme growth scenario. Add to that, the company had previously signed a three-year contract with Slack for several thousand users, and five months later, it had blown past that allotment. Translation: They were prime candidates for a contract expansion. Sing up now. see what's new.

Closing 98

Closing Contract Legal Cross-sell 98

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 136

GTM Market share Growth Technology 136

SaaStr

NOVEMBER 23, 2022

Chief Revenue Officers are, at their core, officers: responsible for the top-line growth of the company. It’s up to the CRO to keep a company’s marketing and product strategy in the kind of lockstep that drives it to produce the revenue it needs. The CRO role is much more expansive than that of, for example, a VP of sales.

Drivers/motivators 126

Drivers/motivators Trust Legal Finance 126

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing. Interactive and self-guided applications and videos.

B2B 124

B2B GTM Cross-sell Cold Call 124

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

GTM 88

GTM Growth Represent Contract 88

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. They both support revenue growth BUT their focus is different.

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 98

GTM Contract Represent CRM 98

SaaStr

SEPTEMBER 12, 2023

Measure customer success teams based on renewal rates and revenue growth from the existing customer base, aiming for 80-90% renewal rates and 110-120% revenue growth from upsells. Long-Term Contracts 8. No Contract At All Some good ones! Tie compensation to these metrics to incentivize performance. Structured Data 4.

Price 115

Price Contract Territory Quota 115

Martech

MAY 30, 2023

Google campaigns resulted in a 700% growth in ROAS and a 65% decrease in customer acquisition cost (CAC). Clari leanred how to ‘wake the dead’ Back in the day, Clari , a revenue platform, utilized a “spray and pray” go-to-market strategy instead of focusing on companies expressing genuine buying intent.

Sports 138

Sports SQL CTR Entertainment 138

Sales Hacker

SEPTEMBER 2, 2020

Let’s dive into 28 world-class examples of how real companies use these different sales motions to drive revenue growth. This is where a sales rep physically meets a potential customer to discuss needs, budgets, volumes, prices, requirements, timelines, and other contract details. Inside sales. Low-touch sales. No-touch sales.

Inside sales 118

Inside sales Cold Call Contract Price 118

Sales Hacker

JULY 22, 2019

We’ll walk through why sales ops are important to any organization, how data and metrics are driving growth (and how to manage those rapid changes), and we’ll take a special deep-dive into how a data-driven approach can be made accessible to any style of manager. Navigating rapid company and revenue growth. What You’ll Learn.

Growth 63

Growth Pipeline Contract Start-ups 63

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. If you missed episode 128, check it out here: How to Unshackle Your Career Growth With a Mentor with Tom Martin. Vishal works to prevent his customers from having to read each contract one by one.

Contract 116

Contract X-functional Objectives and Key Results Legal 116

SaaStr

DECEMBER 11, 2024

AI can help discover preferences in contracts, understand how legal teams like to negotiate and implement that automatically in the software. One example from Ironclad, but something we all experience as a SaaS company is contract negotiation. This is where AI can come in.

B2B 113

B2B Contract Negotiate Legal 113

SaaStr

FEBRUARY 8, 2022

You’re not the only SMB asking this question as you navigate perpetual pitches, closing clients, and growth. . Waze defines value as the deal size or amount of the contract. Do you have a Go-to Market (GTM) for different market opportunities? Let’s look at them: Value.

Objectives and Key Results 118

Objectives and Key Results Pitch GTM Cold Call 118

Sales Hacker

DECEMBER 21, 2017

Sales Ops has expanded its role to include nearly all functions that provide strategic insight needed by a sales team to achieve sustainable growth. Sales Territory Assignment and Growth Forecasting. Contract Lifecycle Management. Contract Management. Contract Lifecycle Management. Sales growth and operating plan.

Territory 93

Territory Non-Profits Contract Quota 93

SaaStr

DECEMBER 21, 2023

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy.

Gambling 118

Gambling GTM Legal Contract 118

SaaStr

JUNE 22, 2023

At Rattle , we are redefining the way revenue teams and leaders interact with their go-to-market systems! Rattle’s revenue acceleration platform enables teams to increase efficiency, transparency, and growth across their revenue funnels.

Contract 97

Contract Engineering Trust Technique 97

Salesforce

OCTOBER 12, 2021

The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts. Growth isn’t just describing the financial valuation of a business anymore. It’s a broader term, inclusive of growing talent, market share, brand relevance.

Gaming 98

Gaming Cross-sell Sales Finance 98

Martech

OCTOBER 11, 2021

She has had a front-row seat for the evolution of those roles during a period when B2B go-to-market has become less transactional and more focused on long-term customer engagement. “It’s a way of implementing best practices in a time of steep growth and change in the start-up world.

Customers 118

Customers Account management Real Estate Contract 118

SaaStr

MARCH 31, 2020

Founder Guillaume Cabane provides information on when and how to run a growth team and provides multiple examples of growth models. Use these tools to determine how to run growth experiments at your organization. Guillaume Cabane | Founder @ Growth Ex Machina. Want to see more content like this? FULL TRANSCRIPT BELOW.

Growth 56

Growth Engineering Launch Commission 56

SaaStr

NOVEMBER 1, 2022

SaaS has never been bigger, and growth is secular. In 2022, companies are rapidly fixing economics, sometimes even at the expense of growth. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong.

GTM 117

GTM Niche Cross-sell Contract 117

Sales Hacker

SEPTEMBER 2, 2021

If you’ve ever used Canva or Zoom, you’ve seen product-led growth (PLG) in action. It’s a go-to-market strategy that leads with the product, so you can experience its value firsthand. As a result, they experienced a 66% surge in marketing and sales expenses from 2018 to 2019. What does it mean to be product-led?

Product 103

Product SQL Contract Sales 103

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Market penetration. Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Year-over-year growth. Average contract value (ACV).

X-functional 101

X-functional Quota Cross-sell Contract 101