SaaStr

JUNE 22, 2023

Launched in 2019, Mercury is trusted by more than 100,000 startups. At Rattle , we are redefining the way revenue teams and leaders interact with their go-to-market systems! We empower companies of all sizes to pay and manage full-time and contract workers around the world.

Contract 97

Contract Engineering Trust Technique 97

Martech

OCTOBER 11, 2021

She has had a front-row seat for the evolution of those roles during a period when B2B go-to-market has become less transactional and more focused on long-term customer engagement. “Success managers, as we call them, are assigned to a customer from the moment they sign the contract.

Customers 107

Customers Account management Real Estate Contract 107

Sales Hacker

DECEMBER 21, 2017

Contract Lifecycle Management. Contract Management. Contract Lifecycle Management. When ARR consistently exceeds $10 million, then a separate unit managed by a new Sales Operations Director may be launched. Customer contract life cycle management. Assessment of go-to-market strategies and methodologies.

Territory 106

Territory Non-Profits Contract Quota 106

Sales Hacker

FEBRUARY 7, 2018

HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window. EXECUTE THE GO TO MARKET PLAN. To meet the growth potential a Go To Market (GTM) plan is imperative. However, as these companies quadruple their sales teams they scale failure.

Growth 100

Growth GTM SQL Strategic partnership 100

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. The former CRO of a successful prosumer SaaS company shared how they gave away free annual licenses for all new users over and above the ones contracted. PP could be a strategic enabler of GTM scale up if done well.

GTM 114

GTM Niche Cross-sell Contract 114

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Simplify the Learning Process Start with the most critical selling points, then go deeper as needed. Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

MARCH 25, 2024

First, A Refresher What we’re discussing here don’t include enterprise contracts, where you get paid millions a year by big clients. A one-off purchase like a sandwich is a non-starter (unless you're launching a wildly niche "mystery sandwich of the month" club.). You’ll be fighting churn HARD the whole time.

Niche 77

Niche Price Contract B2B 77

SaaStr

MAY 27, 2020

Maybe you want to launch a business. So people were paying people to take their futures contracts. Well, in a booming market, executives are paid to innovate. Executives at companies are told, engage with startups, launch new initiatives, be first to market. It all begins with an idea. FULL TRANSCRIPT BELOW.

Finance 105

Finance Government Price Contract 105

Sales Hacker

APRIL 21, 2021

It may take days before the rep can actually send a contract for signature. The marketing team ran a super successful campaign and generated hot leads. Deep understanding of ASC 606 (the newest revenue recognition standard for companies that contract goods and services with customers). A sales rep has won over a new customer.

Finance 114

Finance Cross-sell GTM SQL 114

Gong.io

DECEMBER 14, 2022

Sales reps don’t waste time chasing low-quality leads that won’t close or whose annual contracts are barely worth their time. Achieve higher annual contract value (ACV). You’ll generate fewer deals when you use target account selling, but those deals will have a significantly higher annual contract value than previous deals.

Sell 62

Sell Cold Call Contract Up-sell 62

SaaStr

SEPTEMBER 18, 2020

And in this way, we under invested in middle management along the way, especially in our go to market motion. Instead of investing a bunch in automation, they invested a bunch in managers in that go to market motion. You just go copy. Go copy ZoomInfo. Go copy anything. And they trusted people.

Account management 98

Account management Engineering Launch Start-ups 98

Highspot

AUGUST 18, 2024

Developed by Winning by Design, the SPICED framework is a five-step sales methodology that helps go-to-market (GTM) teams diagnose customer needs, recommend a compelling solution, and maintain strong, lasting relationships. You can find information on blogs, LinkedIn, product launches, customer feedback, and news releases.

GTM 52

GTM Retail Drivers/motivators Contract 52

Sales Hacker

MARCH 2, 2021

Outreach has been a longtime sponsor of this podcast and they just launched a new way to learn. I left print media because it was an industry that was contracting. But obviously, the media world was contracting. No one really knew how it was going to work out. Before we get there, we want to thank our sponsor.

Referrals 66

Referrals Contract Cross-sell Sales 66

Gong.io

JULY 21, 2021

That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. Boosting annual contract values? Targeting new markets? How can we rationalize our use of tools across different go-to-market teams?

Growth 62

Growth GTM Cross-sell Pipeline 62

Heinz Marketing

JANUARY 10, 2020

Looking for market insights from those already deeply embedded with history and perspective? How about feedback on your intended go-to-market plan and/or product road map? Analysts are still a vitally important, high impact component of marketing programs – for start-ups, growth-phase and mature organizations.

Referrals 51

Referrals Negotiate Contract High impact 51

SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” However, you should spend a similar amount of time on how you can innovate in your go-to-market team. Of course, product innovation is very important, but we often forget how important going to market innovation is.

Legal 52

Legal Prospecting Customers Contract 52

SaaStr

NOVEMBER 19, 2021

Doug Landis, Growth Partner at Emergence Capital shares his expertise on the art of business conversations and how your customers should inform your go-to-market messaging. You know what, Bryan, as I was thinking about you at that, I’m just going to say, S Gas and Oil and, or Bryan’s Gas and Oil company.

Pitch 111

Pitch Conversion Sales Territory 111

SBI

OCTOBER 6, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Video Reviews.

Tradeshows 36

Tradeshows Negotiate Contract B2B 36

Sales Hacker

DECEMBER 9, 2019

Take control with the DocuSign agreement cloud, a suite of tools that automates sales contracts and quotes ,all right in your CRM. Create custom contracts in a click, sign them digitally, and automatically pull data back into your opportunities. Whatever he was going to do, I wanted to be a part of it, too.

Pitch 58

Pitch B2C Contract Up-sell 58

SaaStr

JULY 28, 2021

I’m also a serial launch entrepreneur. Terrifying because back in those days, big companies didn’t even know what SaaS was, much less they weren’t going to put their financial information out in the cloud. It is much more painful to have to fire people and contract as a company than it is to grow.

Start-ups 111

Start-ups Gaming Up-sell Contract 111

SBI

FEBRUARY 25, 2020

Your company: is launching a new product/service offering. Beta or early-adopter customers logically represent the tip of the arrow of your go-to-market efforts, but only if that’s been planned. Renewal rates are certainly important, but a customer advocate is worth multiples of their annual contract value. you are right!

Customers 49

Customers Cross-sell B2B Strategize 49

SaaStr

MARCH 19, 2019

Then on the go to market side just over 40% of new ARR comes indirectly around the world through partners. I’m happy to talk about both of those as we go through this session. I run platform marketing at Slack. Our hope when we launched the platform, and you can actually look up this blog post.

Engineering 49

Engineering Launch Contract Start-ups 49

Gong.io

NOVEMBER 11, 2019

Since its launch in 2010, the company has grown from its five original founders to over 550 employees and nine offices around the world. This means if you’re relying on a single source of information to run your business, which in the past was typically your sales team, your go-to-market approach needs some updating.

Pipeline 48

Pipeline Start-ups Up-sell Contract 48

SaaStr

MARCH 31, 2020

My focus is SaaS and my job is to create a defensible go-to market moat, right? When we talk of hypergrowth and I go back to Drift and Segment to give you an idea of how fast and how much growth there is, we did 3X revenue at Segment in 18 months and we made 5X revenue at Drift in 18 months. My focus is only revenue.

Growth 64

Growth Engineering Launch Commission 64

SaaStr

AUGUST 8, 2019

We are online booking solution for patients, and for doctors, what we do is that we have a full software for doctors that does booking management, patients CRM, doctor-to-doctor collaboration, and also recently launched a video conservation in France. How you decide on this model and go-to market strategy? Andrei B.:

Appointment 49

Appointment Hospitality Sales Inside sales 49

SaaStr

AUGUST 8, 2019

We are online booking solution for patients, and for doctors, what we do is that we have a full software for doctors that does booking management, patients CRM, doctor-to-doctor collaboration, and also recently launched a video conservation in France. How you decide on this model and go-to market strategy? Andrei B.:

Appointment 43

Appointment Sales Hospitality Inside sales 43

SaaStr

AUGUST 26, 2022

Maybe doesn’t have to send the contract out for his signature, but you never, ever, ever get the time back. Jason Lemkin: If there is any genius in SaaStr, that’s now 10 years old, it’s abstracting product away from the fact that our go-to market motions are pretty much the same at an ACV.

Quota 98

Quota Growth Product Closing 98

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. They sometimes even seek them out even before a formal marketing program has been launched. From there the goal is to win the nod and get the contract through purchasing, the PO signed, and the work under way. Define the battle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Gong.io

JANUARY 5, 2019

Up-Front Contracts : Agree on a plan with the buyer to ensure you secure the next step in the sales cycle. The Sandler methodology places significant emphasis on maintaining control of the sales process by using upfront contracts with your buyer. Market Intelligence: What’s happening in this market?

Pitch 131

Pitch Sales Up-sell Contract 131

Sales Hacker

SEPTEMBER 20, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Apollo. Incubating a Company Inside GTMfund: Operator.ai

GTM 73

GTM Launch Electricity Sales 73

Salesforce

JULY 28, 2022

Additionally, simple tweaks to payment options and contract terms go a long way to addressing customers’ budgetary concerns. With myTrailhead, we can launch new training content in a couple of days.”. We want to ensure our people have the skills and tools they need to be successful,” explained Evans.

Cross-sell 98

Cross-sell GTM Quota Contract 98

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 81

GTM Pipeline Healthcare Sales 81

SaaStr

JANUARY 3, 2020

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? And the first one as you said, Harry, is around annual contracts.

Contract 12

Contract Price Commission Conversion 12

SBI

NOVEMBER 7, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Prospect Intelligence. Video Reviews. Prospect Engagement.

Customers 20

Customers Tradeshows Technology Technology 20

SaaStr

MAY 8, 2020

Harry Stebbings: In terms of optimizing the onboarding, often for enterprise it can be a launch part, coaching, professional services, very much in-person, high touch, where the team really comes in and spends time on site. And the hardest thing, Bob said, is for founders to let go of their founding idea.

Cross-sell 91

Cross-sell Contract Start-ups Up-sell 91

SaaStr

AUGUST 20, 2020

As for Kyle, prior to Figma he spent over 5 years at Dropbox achieving some incredible milestones including launching and scaling the Austin, Texas office from 3 to 80 people and being responsible for growing Dropbox’s leading partner ecosystem. I’m really intrigued how sales works with marketing on the high ACV, heavy enterprise deals.

Sales 105

Sales Price Quota Start-ups 105

SaaStr

OCTOBER 22, 2020

Harry Stebbings: Can I ask, how do you feel about the build in public marketing strategy that a lot of companies are pursuing, where they’re aggressively telling the story, trying to category create, and in a lot of cases, pre-product and pre-product launch to build the community and that engagement within the community.

Pipeline 85

Pipeline Cross-sell Launch Start-ups 85