Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Unfortunately, they never took our longer-term strategic advice to expand their point solution into a platform. There was also a drop in average contract value and referrals.

Go To Market 108

Go To Market GTM Strategize Growth 108

Sales Hacker

DECEMBER 21, 2017

Contract Lifecycle Management. Contract Management. Contract Lifecycle Management. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Sales growth and operating plan.

Territory 107

Territory Non-Profits Contract Quota 107

Sales Hacker

APRIL 21, 2022

We changed our product, evolved our marketing programs, and transitioned the sales team. This was all in an effort to increase our average contract value (ACV). The ICP determines decisions across the company from the go-to-market to product strategy. It’s a more strategic, creative sale. Product usage.

Cross-sell 104

Cross-sell Legal Contract Price 104

Gong.io

JULY 21, 2021

That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. Boosting annual contract values? Targeting new markets? Your data and analytics won’t help you make bold, strategic plans.

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

DECEMBER 2, 2019

Take control with the DocuSign agreement cloud, a suite of tools that automates sales contracts and quotes ,all right in your CRM. Create custom contracts in a click, sign them digitally, and automatically pull data back into your opportunities. Most recently she worked at Crayon, which is an early-stage market intelligence platform.

Strategize 55

Strategize Contract Strategic planning Drivers/motivators 55

SBI

FEBRUARY 25, 2020

Beta or early-adopter customers logically represent the tip of the arrow of your go-to-market efforts, but only if that’s been planned. Renewal rates are certainly important, but a customer advocate is worth multiples of their annual contract value. If you’re thinking, “This is all pretty strategic stuff!”

Customers 49

Customers Cross-sell B2B Strategize 49