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How Increased Cybersecurity Makes Government Technology Modernization Possible

Salesforce

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

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Will you ever trust a B2B tech vendor?

Martech

Trust in business is not quite the same as trust in our personal lives. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. Consumers trust Google to deliver the right information.

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What to do when your vendor has a data breach

Martech

Here are just a few of the major breaches so far this year: Russia used an attack on Microsoft’s email systems to steal data and personal information from the US government. One security problem with SaaS is implicit trust,” said Paul Shread, international editor for The Cyber News from threat intelligence vendor Cyble.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And what I’d like to talk to you about today is the SaaS Trust crisis we’re seeing. And what I’d like to talk to you about today is the SaaS Trust crisis we’re seeing. The situation is getting worse.

Trust 101
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How influencers and content creators are reshaping brand strategies

Martech

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. First and foremost among these is trust — a commodity in short supply in the digital age. This trust translates into increased brand visibility, engagement and revenue.

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The Ultimate Cold Outreach Guide: Outbound Marketing on Steroids

Veloxy

Building Trust and Credibility Building trust is essential in cold outreach. This honesty can build trust and respect with potential customers. This means using contractions, asking questions, and using simple, straightforward language. By providing value, we can build trust and move them closer to making a decision.

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Achieve AI Excellence with The Five Elements Framework

Salesforce

Our Five Elements Framework outlines how to implement AI using trust, alignment, human design, a platform mindset, and innovation. Get more value out of your Salesforce investment Learn how Salesforce Professional Services can help your business accelerate time to value with Data + AI + CRM + Trust.