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What to do when your vendor has a data breach

Martech

Here are just a few of the major breaches so far this year: Russia used an attack on Microsoft’s email systems to steal data and personal information from the US government. Follow up with them regularly about this. Review the contract There are times in business when a lawyer is called for. This is absolutely one of them.

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Why B2B CMOs are frustrated with ABM platforms

Martech

Sales teams may resist new self-serve systems due to different priorities, while IT teams often have their own approaches to data integration, security and governance. Marketers are expected to set up, integrate and manage the system themselves. The not-so-hidden high costs and long contracts ABM platforms are expensive.

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Your Market’s New Normal

Sales Pop!

Now, the sun is shining again and we’ve resumed normal selling activities, as best we can. In selling, it’s all about questions. What about the public sector and increases in government funding to serve the greater good? Can you sell and deliver remotely? How about your team selling assets – your SME’s?

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Stop and Take a Look Around….Now

Sales Pop!

As the selling year draws to a close, we’re captivated by Q4 activities focused on closing the year strong in terms of winning business and, hopefully, also delivering as much value as possible to our clients. In selling, it’s all about questions. How about your team selling assets – your SME’s? Service Structure and Deployment.

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Communications Almost Predict Business Results

Sales Pop!

First Story While overseas, Mary revealed that as she walked down the stairs of an elegant hotel with her camera in hand, she looked up to notice that a Prime Minister from another country was about to walk down the same staircase. Second Story Cheryl could not be with us on vacation due to contracting a bad episode of COVID.

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From Legacy to Modern Sales Approaches, Stakeholders | Part 5

Iannarino

One of the most significant changes in the way that we sell involves who we choose to engage in the sales conversation. At one time, as a salesperson, you would be told to find “the decision-maker,” the single individual who could sign a contract. The legacy laggard approach seeks the decision-maker. Part 4 | Discovery.

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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales? Lets dive in.