SaaStr

JULY 25, 2022

SaaS pricing can be overwhelming when there are unlimited paths and opportunities that exist. Even though most companies acknowledge its importance, SaaS founders often choose a simplistic approach to pricing—that is, if they don’t choose to ignore it altogether. Making pricing work for your business.

Price 110

Price Product Drivers/motivators Contract 110

Sales Pop!

JULY 14, 2021

You will then be able to take steps to increase your margins, whether it’s by negotiating a better deal with your suppliers, reorganizing your price structure, or reducing your overheads. Leasing will save you lots of headaches, put less pressure on your monthly finances, and allow you to pick up a new lease at the end of your contract.

Profit margin 246

Profit margin Finance Negotiate Contract 246

SaaStr

APRIL 14, 2025

For example, a $25k pilot can grow into a $1M+ enterprise-wide contract over time. Focus on landing the logo first, then build expansion metrics into your sales comp plans to drive growth within the account. While Zoom works for smaller deals, in-person meetings build trust and help you close larger contracts faster.

Closing 65

Closing Contract Pitch Finance 65

ConversionXL

JANUARY 23, 2019

But that’s not why raising prices is so difficult. Instead, poor planning is to blame: Companies neglect to plan a price increase until there’s a financial squeeze or, for the thirtieth time, a customer confides that, “You know, you really ought to charge more.”. What’s at stake: The exponential impact of a price increase.

Price 121

Price Customers Contract Clients 121

SaaStr

DECEMBER 16, 2021

How do you take good revenue growth to great revenue growth? Intercom CEO Karen Peacock reveals the top strategies that accelerate revenue growth and the steps to take your business to the next level. . Yet your top-level numbers may actually obscure critical information that could help with company growth.

Growth 109

Growth B2C Contract Price 109

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Novel pricing strategies beyond the $0.99 Tim Stewart, trsdigital.

Growth 121

Growth Non-Profits Price Promote 121

Salesforce

MARCH 13, 2025

Finding it can help your teams prioritize their efforts, guide how you invest resources, and measure actual success against your potential for growth. Knowing your SAM and TAM helps you plan realistic growth targets, so you can confidently expand your distribution and increase production. Sign up now Thanks, you’re subscribed!

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

SaaStr

MARCH 5, 2025

Snowflake is on a tear again: $4B ARR (just about) 28% revenue growth 44% free-cash flow last quarter (WOW!), 11,159 Customers — So An Average of $360,000 Per Customer Snowflake solves enterprise-grade problems around data management — and it charges prices commensurate with that. No, it’s 2025. ” #3. . #5.

Contract 71

Contract Price Growth B2B 71

SaaStr

JANUARY 11, 2024

So somehow, “Product Led Growth” became a seemingly magic savior for many struggling SaaS companies. Customers often sign 3+ year contracts, and architect their entire business processes around ServiceNow. Raising prices and making threats at renewals helped a bit in 2023. The post Product-Led Growth Is Great.

Product 127

Product Growth B2C Contract 127

Search Engine Land

JULY 22, 2024

With limited time to publish shopping lists, send email blasts and do social media posts, try increasing your pricing because you have to make up for the lack of quantity this year. By implementing the above strategies and remaining flexible, you can turn the challenges of the 2024 holiday season into opportunities for growth.

Niche 98

Niche Retail Promote Follow-up 98

SaaStr

FEBRUARY 28, 2019

I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. But as time went on, we got a bit better at pricing ?? Just to increase Qualcomm to the same pricing everyone else had at their bracket. I canceled the price increase. Price increases on existing customers always lead to churn.

Price 109

Price Customers Referrals B2C 109

PandaDoc

MARCH 25, 2025

You choose a price based on size, add any extras, and send your customers on their way. You need to evaluate pricing, implementation, features, integrations, and ongoing support. Because of the hefty price tag, complex sales lead to a longer sales cycle than transactional sales. Take buying a CRM, for example.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Hubspot

DECEMBER 20, 2024

But, one use case I havent seen talked about as much is AI pricing models. So why not apply AIs data-driven approach to pricing models and optimization, too? I wanted to learn more about AI pricing models and how AI can help optimize pricing for all industries, so I talked to the experts.

Price 36

Price Construction Cold Call Contract 36

SaaStr

MAY 27, 2022

Should sales just disappear once the contract is signed? #5. 59% of you have raised prices this year. I think most of us have found our pricing is more elastic than we thought. The related question then becomes do you raise prices on existing customers — or just new customers? Some times, you do have to cut.

Price 135

Price Niche Up-sell Contract 135

ClickFunnels

OCTOBER 12, 2021

The price itself also varies depending on the business type, company size, industry, and other factors that affect the cost per lead metric. What matters, though, isn’t the price tag itself, but whether the lead generation agency can bring in leads at a cost that allows you to stay profitable. It depends. And that costs money.

Lead generation 244

Lead generation Contact Contract Price 244

SaaStr

DECEMBER 27, 2020

Slow growth means a low multiple. New Relic is an icon but growth has slowed to 14% annually. It’s a reminder why there is such a premium paid from VCs and others for growth today. And why VCs don’t really want to fund folks with good-but-not-great growth anymore. This means New Relic trades at just 6.6x

Contract 136

Contract Cross-sell Price Growth 136

Anthony Cole Training

SEPTEMBER 9, 2014

As I was looking through my meeting notes from that day, I came across a list of items necessary for growth and sustainability of a business. You have business contracted for, you have realized revenue, and you have profit. Ultimately, it isn’t contracts sold or just top-line revenue - it’s also “How much are we keeping?”

Contract 170

Contract Sales Pipeline Clients 170

PandaDoc

MARCH 25, 2025

Instead of building tools that fit your specific needs (and budget), they focus on enterprise-level solutions with sky-high price tags. Your team spends days manually creating proposals, tracking contracts, and managing documents while large enterprises use automated systems that zoom through these tasks in minutes. The result?

E-commerce 52

E-commerce Contract Legal Price 52

SaaStr

FEBRUARY 1, 2022

Asana’s biggest growth is in its $50k+ deals, but its ACV is still just $3,600 … or $300 per month. Pretty amazing to see end-users without budget using a Free edition still driving the majority of growth at $150m+ ARR. And until it started to go upmarket after $125m+ ARR, it never really raised prices.

Contract 145

Contract Cross-sell Price Up-sell 145

Salesforce

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Paired together, monetizing every field service visit while leaning into that customer trust sets the stage for revenue growth. Include sales expectations as part of your employment contracts.

Service 105

Service Growth Cross-sell Appointment 105

SaaStr

JANUARY 11, 2023

And while it’s stock price is down from its 2021 peaks, it’s still up 2x since its 2020 IPO. 3,245 Customers, Up 23% — While ARR is up 40%. A good example of how driving deal sizes up (see the next point) and strong NRR lets you drive NRR up well about new logo growth. #2. No Year of 100% Growth After $10m ARR.

Contract 140

Contract Price Growth Service 140

SaaStr

OCTOBER 18, 2023

So in 2023, Josh came back as CEO again to return the company to growth. Josh is Spending a Ton of Time on the Road With Customers to Get Back to Growth. 60% more users log-in to accounts with consumption-based pricing, and 50% of new customers are choosing consumption-based pricing. #4. 5 Interesting Learnings: #1.

Contract 121

Contract Price Growth Launch 121

SaaStr

SEPTEMBER 5, 2022

Product-led growth (PLG) companies have become a major trend in the world of SaaS over the last few years. These companies are characterized by being product-led; in other words, conversion, retention, and growth are led by the product itself. Secret #2: Pricing. Each rep is probably sending out multiple contracts per week.

Contract 115

Contract Price Growth User Experience 115

Salesmate

JULY 8, 2020

The amount of time it takes to turn a lead into a customer will depend on the service you are offering, and the price of that service. There are some obvious levers for growth in this stage of the sales pipeline. Making a proposal is more than just sending the prospect your standard product menu and price list. Negotiation.

Pipeline 126

Pipeline Negotiate Objectives and Key Results Contract 126

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. In the Winter ’25 release, we are expanding new functionality in Account Engagement to all customers on Growth, Plus, Advanced, and Premium.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

SaaStr

MAY 22, 2024

And its stock price is up +35% the last year, and +192% the past 5 years: 5 Interesting Learnings: #1. Steady 14% Growth Since 2013 Has Grown Business From $1.3m in Contract Value The power of steady growth #3. 92% of Revenue is Recurring If you’ve bought Gartner research, you know this.

Cross-sell 118

Cross-sell Quota Contract Price 118

SaaStr

OCTOBER 24, 2022

WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products. Product-led growth is a popular topic these days. Developers hate opaque pricing.

Growth 85

Growth Price Contract GTM 85

SaaStr

JUNE 29, 2022

Fast forward to today, and its still that — but even more, it’s an enterprise CX solution with $250k+ deals driving growth. #3. But Zendesk has also raised its prices substantially over time, with price per agent now $49-$99 / month. And signing longer contracts (19 months) with higher retention and lower churn. #5.

Drivers/motivators 118

Drivers/motivators Contract Growth Price 118

SaaStr

APRIL 8, 2020

Pressure tactics, exploding discounts, 48-hour trials that end on you, us-vs-them pricing, are all still alive and well. Make pricing < $50,000 at least as simple and transparent as possible. Your customers should know pricing isn’t a rip-off. And price it that way. Such is the way as you grow. Especially now.

Product 145

Product Contract Construction Negotiate 145

Veloxy

OCTOBER 24, 2022

Use our “Sales Growth Tech Request” Email Template. Most sales reps spend over 175 hours every year on generating quotes and proposals, and waiting for contracts to be signed. When speed to close is essential in a competitive profession, you need the ability to generate and send contracts in one click, one minute.

Quota 147

Quota Contract Account management Price 147

Sales Hacker

SEPTEMBER 2, 2020

Let’s dive into 28 world-class examples of how real companies use these different sales motions to drive revenue growth. This is where a sales rep physically meets a potential customer to discuss needs, budgets, volumes, prices, requirements, timelines, and other contract details. Inside sales. Low-touch sales. No-touch sales.

Inside sales 132

Inside sales Cold Call Contract Price 132

SaaStr

JUNE 29, 2023

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. The Year of the Price Hike In 2023, companies face a hard reality –– SaaS prices are rising. Why are SaaS Prices Increasing? Disrupted Funding.

Price 118

Price Contract CRM Engineering 118

SaaStr

APRIL 10, 2024

Fast forward to today, it’s settled into a very mature leader, with slow growth but impressive efficiency … at a stunning $2.4 Operating Margins are a wildly impressive 33%, but revenue growth has slowed to a very mature 6%, and paid customer count actually dropped last quarter. It wants efficient growth.

Drivers/motivators 121

Drivers/motivators Price Contract Growth 121

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Two is the growth of your existing customers. It depends on the length of the contract, if there’s a contract. Join us at SaaStr Europa 2022. Transcript. Thank you very much.

Price 98

Price Launch X-functional Contract 98

SaaStr

MARCH 22, 2023

Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Is there a recipe or formula that will predict the success of a pre-growth, high-potential company? It was inevitable. This is important.

Growth 104

Growth Cross-sell GTM Up-sell 104

SaaStr

NOVEMBER 8, 2022

For years, it was Growth, Growth, Growth. Not, for the first time in a long time, it’s Growth + Profits. Now once you hit say, $5m ARR, and the renewals kick in (which rain cash), and the pre-paid annual contracts kick in … you should be able to pull in 120% of your MRR even month in cash, possibly even more.

Quota 118

Quota Contract Price Growth 118

SaaStr

MAY 23, 2022

But public stock prices are way down, and venture capital is much tighter than it was just a few months ago. But you can’t cut your way to growth. No matter what the contract says, get the renewal invoice out at least 60 days prior to expiration and ask for payment no later than the contract end date.

Contract 129

Contract Negotiate Growth Price 129