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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

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Healthcare Plans and Providers Can Serve Patients Faster – Here’s How

Salesforce

One of today’s top challenges in healthcare is that providers and health plans alike are bogged down by disconnected systems. Step 4: Minimize credentialing and contracting constraints. With an integrated platform, the contract management process from draft to negotiation to execution can be digitized and streamlined.

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How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Only 23% Of Consumers Trust the Health Industry — Here’s How Ecommerce Can Help

Salesforce

For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. So how do organizations establish trust and make it a defining aspect of their healthcare ecommerce initiatives? Here’s how to make it happen.

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How to negotiate a contract

PandaDoc

Contract negotiation is essential for modern businesses, but it isn’t always easy. Let’s talk about contract negotiation in more depth. What is a contract negotiation? Contract negotiation is when two or more people discuss the current terms of a contract and come to a new, legally binding agreement.

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Salesforce experts share tips for ensuring a smooth implementation

Martech

Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. The incumbent IT team had signed a two-year contract for Marketing Cloud. This process continues throughout the implementation and pays off after the kickoff. This doesn’t mean a smooth implementation is guaranteed.

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How STCHealth uses intelligent chat to help people access their immunization records

Martech

As an added service to state entities who use the MyIR app, STCHealth fields phone calls from healthcare consumers trying to access their immunization records from the app. is an automated, AI-powered conversational marketing platform that works with many companies in the healthcare space (it is HIPAA-compliant).