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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

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Healthcare Plans and Providers Can Serve Patients Faster – Here’s How

Salesforce

One of today’s top challenges in healthcare is that providers and health plans alike are bogged down by disconnected systems. Salesforce allows us to provide better customer service interactions in a more cohesive way and predict how we should engage next. Step 4: Minimize credentialing and contracting constraints.

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Asset Service Management: Why It’s So Important to Field Service

Salesforce

Think about what could happen if you don’t have a good handle on your field service assets. Enter asset service management, the process of effectively managing and maintaining physical assets in field service. Get the free report What is asset service management? Get the free report What is asset service management?

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How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Link building services to watch in 2024 by Admix Global

Search Engine Land

If you’re ready to realize the full potential of links for your brand or business, this guide will show you the best link building services to watch in 2024. What are reputable link building services? A reputable link-building service also: Conducts competitor research. So let’s get to it! And that’s just the beginning.

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3 Ways Life Sciences Organizations Can Use AI Today

Salesforce

By scaling services to deliver life-enhancing therapies to patients faster, AI for life sciences can help Pharma and MedTech companies boost efficiency and better support patients and healthcare professionals (HCPs) whether it’s during clinical trials or staying connected with patients to help improve treatment adherence.

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How to negotiate a contract

PandaDoc

Contract negotiation is essential for modern businesses, but it isn’t always easy. Let’s talk about contract negotiation in more depth. What is a contract negotiation? Contract negotiation is when two or more people discuss the current terms of a contract and come to a new, legally binding agreement.