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Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. It’s become a well-compensated, highly respected and in-demand role.
These teams work closely with experts from sales, marketing, accounting, operations, and legal, serving as liaisons between these groups. This includes everything from securing approvals and ensuring every contract is compliant. Standard deals often flow through automated processes or sales reps without Deal Desk involvement.
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