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How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey

Martech

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and bricks-and-mortar retail. But many of the tasks were previously done by people.

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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

Physicians and their respective hospitals/clinics are focused on very personalized care for their patients. More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service.

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How Government Healthcare Can Prevent Global Illness

Salesforce

Learn how the Health Service Executive Of Ireland used Customer 360 to combat the pandemic in Ireland. This strategy gives us a model, a framework, for linking doctor systems to hospitals, portals, and patients. It has had a domino effect, impacting hospital beds and doctors’ offices. Read it now. government healthcare system.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors. A mid-season trade for a player in the final year of a contract provides a short-term roster boost. But it delivers year after year of new talent—talent that’s under contract for years to come. That’s my moat.

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Guest Post: Opportunity Lost: What Don’t Your Testimonials Say About You?

Engage Selling

The following post came for Doreen Ashton-Wagner at Greenfield Services and was posted on her Meeting and Event Lead Blog. The website testimonials that are supposed to say everything about the products and services they recommend, but really end up saying nothing. We’ve all seen them. And lately, I’ve begun reacting to them.

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How is your career and role changing? Take our survey

Search Engine Land

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and brick-and-mortar retail. But many of the tasks were previously done by people.

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Gap Selling Delivers BIG Results

A Sales Guy

I’d say each sale is more complete and involves a larger product/service mix to solve their business problem. And yes, the prospect has become our client with a first-year contract value of $250k. We have improved our internal processes for operations, customer service, innovation, hiring, etc….

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