Contract Lead generation Leadership building 
ConversionXL
MAY 27, 2022
B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. 7 demand generation tactics to grow your pipeline. Webinars as a demand generation tactic have benefited greatly from this.
Salesforce
NOVEMBER 28, 2023
Whether it’s increasing overall sales, keeping more customers (reducing churn), getting more business from current customers, launching new products , or changing existing customer contracts, your plan should encourage these outcomes. Why: Encourages SDRs to focus on high-quality lead generation and meeting lead targets.
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