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Image Credit: Ohio University. We'll order airline tickets over the network, make restaurant reservations, and negotiate sales contracts. 6) "There's no chance that the iPhone is going to get any significant marketshare. He argued the iPhone might end up with "2% or 3%" of the marketshare, but no more.
million people x (3 pizzas x $20) = $102 million The bottom-up approach for TAM calculation This approach starts with a smaller target segment and then scales it to extrapolate the total possible market. Use sales planning software to create a realistic plan for capturing marketshare.
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