Pointclear

MAY 15, 2012

It’s a simple formula that jump-starts a discussion with sales management and helps C-Level types understand that this magic of marketing is more science than magic when it comes to lead generation. Quota dollars / average sales price / buying percentage (45%) ii / close ratio (your market share) = inquiries needed to make quota.

Quota 66

Quota Contract Pipeline Follow-up 66

Search Engine Land

NOVEMBER 17, 2022

As mobile internet usage has grown over the past 10+ years, so has it increased from the perspective of search market share. This is incredibly evident in consumer goods, brick-and-mortar locations, and brands with low price points and/or short purchase cycle windows. Get the daily newsletter search marketers rely on.

CTR 98

CTR Campaign Engineering Contract 98

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 88

Trust Objectives and Key Results Engineering Negotiate 88

Sales Hacker

FEBRUARY 7, 2018

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. There are three clear tell-tale signs; INCREASE IN PRICE – Instead of $24,000 in ARR you start winning clients at $48,000 ARR.

Growth 101

Growth GTM SQL Strategic partnership 101

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The new Bing failed to take any market share from Google after six months.

X-functional 116

X-functional Retail Launch Non-Profits 116

Search Engine Land

JANUARY 24, 2023

Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. By creating a more competitive market, search marketers can benefit from better search options and more competitive pricing. This means Microsoft is driving higher quality leads than Google.

Campaign 86

Campaign Networking B2B Price 86

Search Engine Land

JANUARY 7, 2023

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Apparently In Limbo, As Contract Running Out. Advertisers Cutting Google AdWords Spending With Surge of Keyword Prices.

Engineering 91

Engineering Non-Profits Electricity Networking 91

SaaStr

JUNE 2, 2021

It’s the opaque pricing, but hopefully the customer gets exactly what they need at the end. And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. Is it a PayK?

Sales 98

Sales Up-sell Price Start-ups 98

PandaDoc

MAY 13, 2024

Their approaches A key difference between sales and marketing is the approach each one takes. Marketing efforts broadly increase awareness and improve the company’s reputation. Teams typically work with the four Ps: product, price, place, and promotion. This creates shared accountability and encourages teamwork.

Contract 52

Contract Legal A/B testing Teamwork 52

SaaStr

JULY 29, 2022

Because it is viral, but is viral like Dropbox as you noted, it is viral like DocuSign and Adobe Sign were when we built it in the early days, when by signing a contract, someone else inherently saw the product. In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later?

Price 111

Price Product Start-ups Niche 111

SBI

DECEMBER 28, 2020

It’s a very powerful combination that will enhance our customers’ abilities to use our purchase intent data to grow their revenues and increase their market share.” The cash purchase price is $150 million, subject to working capital and other adjustments. We are excited to join forces with TechTarget.

Closing 50

Closing Finance Contract Cross-sell 50

Lead Fuze

JANUARY 1, 2022

Who currently have job openings for marketing help. Understanding OEM software Pricing Models. OEM licenses are larger than direct to end-user contracts because the licensee is usually pushing out software to their entire customer base or a large portion of it. Pricing models. With the role of HR Manager. Exclusivity.

Negotiate 52

Negotiate Profit margin Contract Price 52

Lead Fuze

JUNE 27, 2023

Here’s what they do: Tasks Performed by Influencer Marketing Agencies An influencer marketing agency undertakes several tasks that facilitate successful collaborations between brands and influencers: Sourcing relevant influencers: The agency identifies content creators whose followers align with the brand’s target market.

Negotiate 52

Negotiate Contract Campaign Contact 52

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Fast forward today, as Becky mentioned, we have almost 13 thousand practices using our platform, which equates to just shy of 40% market share, and over 65 thousand users hitting our platform every single day.

Closing 74

Closing Customers Niche Cross-sell 74

Gong.io

AUGUST 15, 2022

Analyzing customer churn can provide you with some much-needed insight into essential business metrics, allowing you to identify issues that lead to clients leaving early or not renewing contracts. . Some important indicators for SaaS companies would be low NDR (net dollar retention) or GRR (gross retention rates).

Non-Profits 62

Non-Profits Clients Education Start-ups 62

PandaDoc

OCTOBER 26, 2021

It’s no news that Salesforce is dominating the global CRM market: it has a market share of nearly 20% , more than double of its top competitor, SAP. Pricing: Essential ($12.50/user/month), Pricing: Free, Sales Hub Starter ($45/month), Sales Hub Professional ($450/month), Sales Hub Enterprise ($1200/month).

CRM 52

CRM E-commerce Price Customer Relationship Management 52

ConversionXL

NOVEMBER 17, 2022

for pricing. However, if you want a tool specifically for content that’s easy to use for marketers, writers, editors, and directors, Parse.ly These extras come at a hefty cost: $150,000 per year, billed monthly at $12,500 with an annual contract. For content analysis: Parse.ly. Cost: Contact Parse.ly

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Gong.io

JUNE 8, 2022

Because nothing grabs a buyer’s attention faster than talking about what they could lose (market share, deal size, annual contract values, etc.). The buyer can make a purchase within your price range. Once you understand the potential losses they’re facing, your solution can reverse course and turn them into gains.

Process 62

Process Objectives and Key Results Quota Sales 62

Highspot

DECEMBER 5, 2023

These could range from increasing revenue to expanding market share or improving customer retention. Proposal: Send a tailored proposal with pricing and an implementation plan. Close: Finalize the sale and sign contracts. What are your goals? Clear objectives give direction to your sales process design.

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Cience

JANUARY 10, 2020

We aren’t the cheapest in the market which means that companies want to do their research before working with us. Something that involves a large capital expenditure and contract trends more heavily towards occurring through a desktop from our experience.”. Marketers weren’t eager to share their conversion rates with us.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

We aren’t the cheapest in the market which means that companies want to do their research before working with us. Something that involves a large capital expenditure and contract trends more heavily towards occurring through a desktop from our experience.”. Marketers weren’t eager to share their conversion rates with us.

B2B 52

B2B B2C Retail Clients 52

Hubspot

OCTOBER 28, 2019

There are dozens of different pricing strategies you can use in your business, and one of the more unique options is the price skimming strategy. Price skimming is an approach to pricing your products that capitalizes on novelty, timeliness, exclusivity, and/or innovation. What is Price Skimming?

Price 60

Price Profit margin B2B Entertainment 60

Gong.io

FEBRUARY 9, 2019

Start Your Meeting with an “Upfront Contract”. Set an “upfront contract” near the beginning of the meeting. The folks at Sandler Sales Training invented the upfront contract. Market dynamics and market share. Establish value before you talk price. Take, pricing , for example.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

ConversionXL

APRIL 24, 2019

A mid-season trade for a player in the final year of a contract provides a short-term roster boost. But it delivers year after year of new talent—talent that’s under contract for years to come. Takeaway : The positive impact of market share compounds—especially for software adoption. Network effects.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

SaaStr

AUGUST 19, 2022

And we now got to this point of one to $2 million in ARR across about 50 to 60 contracts. So the new sales leader is trying to figure out, can we go further up market? But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there?

Niche 110

Niche Follow-up Start-ups Closing 110

SBI

MARCH 25, 2014

Here’s a scenario to chew on: Fred learns that a customer he’s worked with for several years, who has repeatedly given him good reviews, has just signed a contract with a rival company to implement a project his company could have done. The situation is reversed when it comes to cultural fit and shared values between buyer and seller.

Healthcare 53

Healthcare Drivers/motivators Entertainment Education 53

SaaStr

JUNE 28, 2019

What can founders do to their pricing model to extract as much value from each customer? How do the very best businesses structure their pricing for value extraction? * How do you need this change to be reflected in your pricing? When does SMB pricing turn into enterprise and mid level pricing and so much more.

Price 55

Price Cross-sell Up-sell Start-ups 55

Spiro Technologies

DECEMBER 2, 2022

Which is how we’re managing through the change at retail, by increasing our market share because everybody is under pressure. Everybody is under pressure, and we’re just widening our market share. Adam Honig: Some guy it was when he saw the sign on the building for another guy’s when he had a signed contract.

Closing 52

Closing Retail Manufacturing Up-sell 52

SBI

MARCH 25, 2014

Here’s a scenario to chew on: Fred learns that a customer he’s worked with for several years, who has repeatedly given him good reviews, has just signed a contract with a rival company to implement a project his company could have done. The situation is reversed when it comes to cultural fit and shared values between buyer and seller.

Healthcare 20

Healthcare Drivers/motivators Entertainment Education 20

The Lost Book of Sales

JULY 12, 2021

A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. High-tech innovation and marketing expertise are two cornerstones of the U.S. Pragmatists are reasonably price-sensitive.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

JUNE 7, 2019

What does Amit think about the differing variable price mechanisms that one can choose? How does one have a variable pricing mechanism without disincentivizing users to use the product? How do you know when you have the right pricing mechanism in place from the sales cycles of the reps? Should they leave money on the table?

Price 63

Price Contract Up-sell Product 63

Salesforce

DECEMBER 23, 2024

In this model, both the B2C seller and the business that manufactured the product each receive a portion of the sales price. Sales conversion requires a combination of price and positioning. Products should be priced competitively, and ecommerce platforms should showcase products in an easily accessible format.

B2C 98

B2C Government Manufacturing Retail 98

SaaStr

MARCH 15, 2025

You start to hear: A ton of talk about raising prices. Forcing customers to buy multi-year contracts. That energy has to go into winning, into gaining market share, into getting back to growth. So when growth slows, the conversations change. There are reasons to do this, but not because you are missing the plan.

Growth 66

Growth Contract Price Market share 66

SaaStr

FEBRUARY 10, 2025

Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share.

Growth 66

Growth Product A/B testing Strategize 66

Hubspot

AUGUST 29, 2024

For decades, salespeople across all industries struggled to effectively manage administrative tasks like documenting their sales activities and writing customer correspondence like proposals, contracts, and personalized messages. Doing so is selling from a position of strength — not on price or assumptions.

Territory 45

Territory Sales Up-sell Pipeline 45