Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning.

GTM 128

GTM Market share Growth Technology 128

Martech

JULY 3, 2023

Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. When a brand is complacent about marketing, the energy needed to engage customers diminishes. As experiential muscles atrophy, you can see a loss of market share. What to do instead… It was a good attempt.

Go To Market 108

Go To Market GTM Strategize Growth 108

Hubspot

OCTOBER 3, 2013

“If the true goal were to protect user privacy, Google would also remove keyword data from paid search referrals through their AdWords product,” Fishkin says. Worse, because Google has 80% of the search market in the United States, and even greater market share in other parts of the world, marketers can''t just stop dealing with Google.

Engineering 78

Engineering Commission Referrals Contract 78

SaaStr

JULY 29, 2022

Because it is viral, but is viral like Dropbox as you noted, it is viral like DocuSign and Adobe Sign were when we built it in the early days, when by signing a contract, someone else inherently saw the product. In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later?

Price 111

Price Product Start-ups Niche 111

Highspot

DECEMBER 5, 2023

These could range from increasing revenue to expanding market share or improving customer retention. Close: Finalize the sale and sign contracts. Real Estate Sales Real estate sales processes involve understanding client needs and guiding them through property selection in specific geographic markets. What are your goals?

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Fast forward today, as Becky mentioned, we have almost 13 thousand practices using our platform, which equates to just shy of 40% market share, and over 65 thousand users hitting our platform every single day.

Closing 74

Closing Customers Niche Cross-sell 74

Gong.io

AUGUST 15, 2022

Analyzing customer churn can provide you with some much-needed insight into essential business metrics, allowing you to identify issues that lead to clients leaving early or not renewing contracts. . You can also break groups up by company size, referral source, and other factors that might help you identify patterns in your churn.

Non-Profits 62

Non-Profits Clients Education Start-ups 62