Dear SaaStr: When Is It Too Soon to Target Enterprise Customers in SaaS?
SaaStr
FEBRUARY 17, 2024
It’s sort of OK in the enterprise to promise features and functionality that are sort of there … so long as you deliver them fairly promptly after the deal closes. Enterprise customers will even sign contracts agreeing to buy so long as you implement a key feature with X number of days. In fact, it happens all the time.
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