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The marketer’s guide to state data privacy laws

Martech

New Hampshire Consumer Data Privacy Act Will apply to businesses that: Control or process PI of at least 35,000 unique consumers, excluding PI controlled or processed solely to complete a payment transaction; or Control or process PI of at least 10,000 unique consumers and derive 25%+ of gross revenue from the sale of PI.

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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Justice lawsuit against Alphabet’s (GOOGL.O)

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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The Sandler Selling System: A Step-by-Step Guide

Salesforce

Setting an upfront contract: No, this isn’t a contract for a sale. Upfront contracts ensure that prospects can trust sales reps to be honest and transparent, with no unwelcome surprises. And because adherents set upfront contracts, the sales process moves at a more predictable pace.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. And even if your champion is not a manager, they could have influence, and be a valuable resource in helping you win the sale. Having an ally on the inside can make the sales process run more smoothly.

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ASC 606 Compliance: Choosing a Commission Expensing Solution

Salesforce

Now any costs incurred to obtain and fulfill contracts need to be amortized over the estimated customer lifetime. Beyond the historical data, you’ll need to track every commissionable component, determine which commissions are incremental costs (if any), and allocate costs to multiple performance obligations within every contract.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

If that doesn’t work, I’ll add another discount of 2% for a multi-year contract to make the deal more enticing. If you find yourself in a stalemate, try offering a discount. For example, in negotiations, I might offer a 2% discount for marketing services. This small concession typically works to move the deal forward.