If We Make It About Price, We Force The Customer To Make It About Price
Partners in Excellence
SEPTEMBER 24, 2014
I should have guessed what he was going to say when he said, “Dave, when are sales people going to understand price is important, but that’s not the only thing people like me care about?” As we looked at the negotiations–they were non competitive, we were looking at major contract renewals and enhancements.”
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