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Spotlight on the expert: Michelle Tackabery

Martech

Michelle Tackabery is a digital asset manager with Turning Stone Enterprises, a collection of hospitality, gaming, recreation, retail and service brands. Q: You’re very much from North Carolina. I was born in New York City; we moved to North Carolina when I was 12, so I spent my high school and college years here.

Retail 101
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7 Ways You Can Use Google Trends to Bolster Your SEO Efforts

Hubspot

For instance, in 1985, the average starting salary for a geography major at the University of North Carolina was well over $100,000. But here's the thing -- Michael Jordan, a geography major at UNC, left the university in 1984 to sign a $1 million per year contract with the Chicago Bulls.

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

Because what we found is that one of the low points of any customer experiences, the moment after the contract is signed, all the good will and momentum that you create in the sales cycle is lost. That may have an SLA with their customer, they deliver it as a managed service and they need to prove value. I wanted to do it again.

Growth 66
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9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

The company started because Neil had one customer paying him $3,500 a month for SEO services. A couple years later, I got bumped up from a customer service spot to a social media coordinator position. One day it cropped up that we were getting our company website redesigned and there were a few companies vying for the contract.

Consult 78
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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

There’s a lot of services. There’s heavy services, at least 30 to 45% versus best-in-class that want to be less than 10%.” We have offices in Tokyo, Sydney, Melbourne, Toronto, Salt Lake City, and then our headquarters here at the beach in Wilmington, North Carolina, and we have over 900 employees.

Price 59
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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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ASC 606 Compliance: Choosing a Commission Expensing Solution

Salesforce

Now any costs incurred to obtain and fulfill contracts need to be amortized over the estimated customer lifetime. Because white glove commission expensing relies on a third party for modifications, you’ll need to budget for professional service fees down the road. Self-service software is no exception, and requires onboarding.